Senior Sales Manager
Job Summary
We are seeking a Senior Manager in Sales specializing in heavy equipment and construction machinery to lead our sales teams and dealer networks. The ideal candidate will develop and implement effective sales strategies, drive performance KPIs, and build strong relationships with key customers and suppliers. You will also oversee sales forecasts, budgets, and coordinate closely with after-sales teams to ensure high customer satisfaction.
Responsibilities
- Develop and implement sales strategies for equipment products
- Lead, manage, and motivate sales teams and dealer networks
- Set sales targets, pricing strategies, and performance KPIs
- Manage sales forecasts, budgets, and pipeline reporting
Required Skills
- Bachelor’s degree in Business, Engineering, Marketing or related field
- 8–12 years of sales experience in heavy equipment or industrial sectors
- Proven leadership in managing sales teams and dealer networks
- Strong negotiation, communication, and relationship management skills
Job Details
Key Responsibilities: Develop and implement sales strategies for every product, including construction, plantation, industrial, and agricultural equipment. Lead, manage, and motivate product & sales managers, dealer networks, and sales teams. Set sales targets, pricing strategies, and performance KPIs aligned with company objectives. Build and maintain strong relationships with key customers, distributors, and dealers. Monitor market trends, competitor activities, and customer demand. Coordinate with after-sales, service, parts, and branches teams to ensure customer satisfaction. Manage sales forecasts, budgets, and pipeline reporting. Represent the company at industry exhibitions, trade shows, and client meetings. Maintain good rapport and handle all dealings with principal suppliers.
Requirements: Bachelor’s degree in Business, Accounting, Engineering, Marketing, or a related field. 8–12 years of experience in sales within heavy equipment, machinery, construction equipment, or industrial sectors. Proven leadership experience managing large sales teams or dealer networks. Strong understanding of equipment specifications, applications, and technical sales. Excellent negotiation, communication, and relationship management skills. Experience with government, corporate, is a strong advantage.