Business Growth Lead
Job Summary
We are seeking a Business & Client Growth Lead to own the entire new business pipeline from prospecting to close. You will manage sales targets, craft winning proposals with the creative team, and drive client relationships and growth. The ideal candidate has 6–10 years of experience in agency or creative business development with a proven pitching track record.
Responsibilities
- Manage new business pipeline from prospecting to close
- Drive sales targets, pricing, and high-value negotiations
- Lead pitches and collaborate on winning proposals
- Maintain and deepen key client relationships for upsell opportunities
Required Skills
- 6–10 years in agency/creative business development
- Proven track record closing FMCG/MNC clients
- Strong understanding of brand and performance marketing
- Excellent public speaking and pitching skills
Job Details
New Business Development Lead and own the entire new business pipeline — from prospecting and outreach to proposal, pitch, and close. Identify opportunities across FMCG, lifestyle, beauty, retail, and MNC verticals. Build partnerships that align with our creative DNA and strategic strengths. Own agency creds, proposal frameworks, and RFP response strategy.
Sales and Target:
- Manage sales targets, pricing, and deal economics; set quotas; build pipeline; lead pitches; close major accounts; and drive high-value negotiations.
- Establish annual and quarterly revenue targets aligned with company growth objectives and capacity; segment goals by market, service line, and client tier.
- Monitor and report on key KPIs including quarterly revenue achievement, pipeline coverage, win rate, average deal size, client retention, gross margin, and forecast accuracy.
Pitching & Proposal Crafting:
- Work closely with the creative and strategy team to shape winning proposals.
- Champion creative ideas that are culturally resonant and commercially smart.
- Lead pitches and client presentations with storytelling clarity and business rigor.
Client Relationships & Growth:
- Maintain and deepen relationships with key clients, unlocking upsell and cross-sell opportunities.
- Act as the business anchor for major accounts, ensuring delivery teams are supported while staying focused on account health.
- Be the bridge between agency ambition and client reality.
Agency Growth & Strategy:
- Forecast and report on revenue, pipeline, and growth health.
- Work with CEO & COO to refine pricing models, sales tools, and market positioning.
- Identify product or service opportunities (e.g. affiliate, influencer, always-on, or performance-linked creative).
Requirements:
- 6–10 years’ experience in agency, advertising, branding or creative business development.
- Proven experience pitching and closing FMCG and/or MNC clients.
- Strong portfolio of campaigns or retainers won with commercial impact.
- Able to brief creative teams, build decks, and articulate strategy with clarity.
- Sharp understanding of brand, content, and performance marketing dynamics.
- Confident speaker and natural closer, can lead a room without losing the plot.
- Collaborative, organized, and fast-moving but values creative soul.
- Bonus: Background in brand and marketing strategy, consulting, or brand comms.