Senior Livestream Host

Job Summary: Responsible for leading the planning, execution, and performance of livestream operations across e-commerce platforms. This role is accountable for driving sales growth, improving livestream conversion, optimizing content strategies, and mentoring livestream hosts to achieve business targets. Job Description： Livestream Operation & Sales Performance - Host professional livestream sessions on TikTok Shop to effectively promote products, brand campaigns and exclusive offers. - Own livestream sales performance (GMV, Orders, Conversion Rate, etc) and continuously optimize results through data-driven improvements. - Develop livestream selling strategies, product sequencing and audience engagement tactics to maximize conversion. - Monitor livestream performance in real time and adjust scripts, offers and interactions according to audience behavior. Content Planning & Campaign Management - Plan livestream calendars according to product launches, campaign periods and platform mega campaigns. - Develop engaging livestream content, scripts, talking points and product demonstration strategies. - Collaborate with Marketing and Ecommerce teams to ensure campaign objectives are effectively communicated during livestreams. - Identify market trends and competitor livestream strategies to continuously improve livestream quality. Team Leadership & Coaching - Lead, coach and mentor livestream hosts to improve presentation skills, product knowledge and sales techniques. - Develop standardized livestream SOPs, selling scripts and hosting guidelines. - Conduct regular performance reviews and provide constructive feedback to improve team performance. - Manage livestream schedules and ensure sufficient manpower for daily operations. Livestream Operations - Coordinate with operation teams to ensure products, vouchers, inventory, pricing and promotions are correctly configured before each livestream. - Monitor audience comments, answer product inquiries and effectively handle objections during livestream sessions. - Work closely with backend operation teams to ensure smooth livestream execution. Data Analysis & Reporting - Analyze livestream KPIs including (GMV, Orders, Conversion Rate etc) - Prepare post-livestream performance reports with actionable insights and optimization plans. - Propose new initiatives to continuously improve livestream efficiency and sales performance. - Perform any ad-hoc duties related to e-commerce and livestream business. Requirements - Bachelor's Degree in Marketing, Business, Communications, or a related field. - 3–5 years of experience in e-commerce livestreaming or live commerce. - Proven track record of achieving livestream sales targets (e.g., GMV, conversion rate, audience growth). - Strong understanding of TikTok Shop livestream operations and ecosystem. - Strong leadership, coaching, and mentoring livestream hosts. - Fluent in English and Bahasa Malaysia; Mandarin speaking is an added advantage to communicate with regional stakeholders and reviewing Chinese training materials. - Ability to analyze livestream performance data and optimize results. - Excellent communication and presentation skills. - Able to perform under pressure during peak campaign periods. - Willing to work on rotational shifts, weekends and public holidays according to livestream schedules.