Content Specialist
Job Summary
The Content Specialist will be responsible for creating engaging content across blogs, websites, and landing pages to support marketing efforts. The role involves utilizing SEO best practices and data insights to improve content performance and drive customer engagement. Additionally, the position requires translating market data into reports and supporting general content needs like social media and campaign copy.
Responsibilities
- Write blogs and website content
- Implement basic SEO strategies
- Analyze content performance data
- Create market reports and newsletters
Required Skills
- Bachelor's Degree in Journalism/Business
- Fluent in Mandarin and English
- Knowledge of SEO and Digital Marketing
- Strong research and writing skills
Job Details
Responsibilities:
- Write blog posts, website pages, and landing page content.
- Use basic SEO (keywords, meta descriptions, internal links).
- Create content for different stages of the customer journey.
- Improve content performance using data.
- Turn market data into easy-to-read articles and reports.
- Help create newsletters and content for lead generation.
- Support campaign copy, social media captions, and internal content.
Requirements:
- Bachelor's Degree in journalism, Business Administration or equivalent.
- 1–2 years experience in content writing, marketing, PR, or journalism.
- Strong writing skills in Mandarin Chinese and English.
- Basic knowledge of SEO and digital marketing.
- Good research skills and attention to detail.
- Fresh grads with strong writing samples can be considered.