Digital Marketing Executive
Job Summary
Zcova Sdn Bhd is looking for a creative Digital Marketing Executive to plan marketing calendars, create engaging social media content, and build brand partnerships. You will work closely with the creative team to execute digital ad campaigns and boost brand consistency. The ideal candidate has 2-4 years of digital marketing experience in retail, e-commerce, or lifestyle sectors.
Responsibilities
- Manage annual marketing calendar and campaign planning
- Create social media content across platforms like TikTok and Instagram
- Build brand partnerships and coordinate KOL collaborations
- Collaborate with the creative team for campaign execution
- Support and optimize digital ad campaigns on Meta and Google
Required Skills
- Diploma or degree in Marketing or Communications
- 2-4 years of digital marketing experience
- Familiarity with Google Analytics and Meta Business Suite
- Strong storytelling and visual aesthetic sense
- Experience in retail, e-commerce, lifestyle, or fashion
Job Details
Your Day-to-Day:
Think Big, Plan Ahead
- Own the annual marketing calendar — mapping out campaigns, launches, festive pushes, and everything in between.
- Set monthly goals and track what's working (and honestly, what's not — we learn fast here).
- Keep your finger on the pulse of what's trending, what competitors are doing, and what our customers actually care about.
Make Social Media Fun Again
- Dream up content ideas that make people stop scrolling — across Instagram, Facebook, TikTok, Xiaohongshu, and whatever platform pops up next.
- Build content themes and storytelling angles that make lab-grown diamonds feel exciting, aspirational, and relevant.
- Dig into the data. What's getting engagement? What flopped? Use insights to make the next post even better.
Build Cool Partnerships
- Spot collaboration opportunities with brands, influencers, and KOLs that align with ZCOVA's vibe.
- Pitch ideas, coordinate campaigns, and make sure every partnership feels authentic — not forced.
- Help us show up in unexpected places and in front of new audiences.
Rally the Creative Team
- Work hand-in-hand with our visual designers, graphic artists, videographers, and photographers to bring campaigns to life.
- Write clear, inspiring briefs so the creative team knows exactly what we're going for.
- Be the guardian of brand consistency — every post, every banner, every showroom display should feel unmistakably ZCOVA.
Execute & Optimise
- Support digital ad campaigns across Meta, Google, and beyond.
- Track performance, report results, and always be asking "how do we do this better?"
- Chip in on marketing for Ch'ya — our sub-brand with its own exciting story to tell.
Requirements:
- Have a diploma or degree in Marketing, Communications, or something related.
- Bring 2–4 years of digital marketing experience, ideally in retail, e-commerce, lifestyle, or fashion.
- Actually enjoy social media (not just use it — you genuinely get why people engage with content).
- Can juggle multiple campaigns without dropping the ball.
- Have a natural eye for what looks good and what tells a great story.
- Know your way around Google Analytics, Meta Business Suite, or similar tools.
Extra Sparkle (Nice to Have):
- Experience in jewellery, fashion, or luxury — you already speak the language.
- You know what a lab-grown diamond is without Googling it.
- You've worked with influencers or celebrities before and lived to tell the tale.
- You can dabble in Canva or Adobe Creative Suite when needed.