Performance Marketing Specialist

Key Responsibilities - Plan, launch, and manage paid advertising campaigns across Google, Meta, LinkedIn, YouTube, and other digital platforms. - Monitor campaign performance, budgets, leads, and conversions. - Analyse campaign data and provide recommendations to improve results. - Optimise audience targeting, advertisements, landing pages, and conversion funnels. - Prepare campaign reports and share performance insights with clients. - Work closely with content writers, designers, and other team members to execute campaigns. - Manage advertising budgets effectively and ensure clients’ campaign objectives are achieved. - Maintain good relationships with clients and understand their marketing needs. - Keep up to date with digital marketing trends, tools, and platform updates. Qualifications & Other Requirements - Diploma or Degree in Marketing, Business, Mass Communication, or a related field. - At least 2 years of experience managing paid digital advertising campaigns. - Hands-on experience with Google Ads and Meta Ads is required. - Knowledge of LinkedIn Ads, YouTube Ads, SEM, SEO, and other digital channels is an advantage. - Able to analyse campaign data and turn insights into practical improvements. - Good communication, problem-solving, and client-management skills. - Able to manage multiple campaigns and work well in a team. - Experience managing international campaigns will be an added advantage. - Active AI practitioner — uses AI tools to enhance project delivery, reporting, and process documentation; able to develop team members' AI capabilities. - Data-driven and results-oriented; proactive and willing to test new campaign ideas; responsible for campaign performance and budget management; comfortable working in a fast-paced digital agency environment.