Marketing Executive
Job Summary
Explore business opportunities and plan marketing activities to engage with both corporate and non-corporate clients. Enhance brand and communication strategies through internal and external communications, social media promotion, and health screening events. Develop a social media business growth strategy and identify insurance companies' TPAs for patient referral programs.
Responsibilities
- Plan and execute marketing activities
- Enhance brand and communication strategies
- Develop social media growth strategy
- Identify and onboard insurance TPAs
Required Skills
- Strong interpersonal and negotiation skills
- Social Media Marketing and Content Strategy
- Design skills (Canva, Illustrator, Photoshop)
- Bachelor's degree in Marketing or related field
Job Details
Explore business opportunities and plan marketing activities to engage with both corporate and non-corporate clients. To enhance brand and communication strategies by ensuring content for internal and external communications (including media relations, social media promotion, health screening events), and meet the company's corporate identity. To participate and contribute to the marketing and expansion activities (e.g. conduct eye screening work and give eye care talks, meet GPs/optometrists) of the centre as the need arises. Develop a social media business growth strategy aligned with company goals. Identify and onboard insurance companies’ third-party administrators (TPAs) for panel ship and agencies (local/overseas) for the patient referral program. To travel to other OasisEye Specialists branches for any marketing purposes and events. Work closely with other departments to ensure the smooth operation of centre. Assisting colleagues and performing any other duties as assigned by the Medical Director or Management.
Requirements
Strong interpersonal and negotiation skills
Social Media Marketing and Content Strategy skills
Great poster designing skills using Canva/ Illustrator/ Photoshop
Mood board planning, video shooting and editing
Experience in managing social media campaigns
Strong analytical and creative thinking abilities
Excellent written and verbal communication skills
Experience in event planning
Knowledge in running ads on META
Ability to work in a fast-paced environment
Experience in the healthcare industry is an advantage
Bachelor's degree in Marketing, health sciences or related field. Fresh graduates are welcome to apply!