Digital Marketing Executive
Job Summary
We are looking for a passionate Digital Marketing Executive with 1-2 years of experience to join our fast-paced brand activation agency. The ideal candidate will have strong critical thinking skills and a solid grasp of current marketing tools and strategies. You will work with the marketing team and vendors to launch impactful, ROI-driven campaigns on time and on budget.
Responsibilities
- Plan and execute digital marketing campaigns (SEO/SEM, email, social media)
- Measure and report performance of all campaigns against ROI and KPIs
- Identify trends and optimize spend, performance, and user funnels
- Collaborate with clients, agencies, and vendors to launch campaigns
Required Skills
- Degree in marketing or related field
- 1-2 years of proven digital marketing experience
- Proficiency in SEO/SEM, Google Ads, and analytics tools
- Strong analytical and data-driven thinking skills
Job Details
We are looking for a team player who is both passionate and has experience with digital marketing. The ideal candidate will have 1–2 years of experience and strong critical thinking skills with an exceptional ability to collaborate in a fast-paced, team-oriented environment. You should have a strong grasp of current marketing tools and strategies. Digital marketing executives will work with the marketing team, supporting teams and vendors to launch campaigns on time and on budget.
Responsibilities:
- Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Assist in designing, building and maintaining our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Assist in planning, executing, and measuring experiments and conversion tests.
- Collaborate with clients and other vendor partners.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Assist in researching and engaging with KOLs / Content Publishers.
- Assist in monthly-end digital marketing reports.
Requirements Desired Skills & Experience:
- Degree in marketing or a related field.
- Proven working experience in digital marketing.
- Experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences.
- Experience in optimizing landing pages and user funnels.
- Knowledge of website analytics tools (e.g., Google Analytics, Social Media Analytics, YouTube Analytics, SEMrush for SEO).
- Working knowledge of ad serving tools.
- Any experience in setting up and optimizing Google Ads and GDN campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.