Marketing Executive

Job Title: Marketing Executive / Marketing Manager (Full-Time) Reports to: Founder / Head of Business Location: [On-site / Hybrid — Malaysia] Employment Type: Full-Time About the Role We're hiring a full-time marketer to own end-to-end marketing execution for the brand — from campaign concept to social presence, paid ads, and influencer (KOL) partnerships. This is a hands-on, ownership-heavy role suited to someone who can think strategically and also execute day-to-day. Key Responsibilities - Plan and execute marketing campaigns tied to key dates, product launches, and sales moments (e.g. paydays, festive seasons, promotions) - Build and manage the social media content calendar across platforms (Instagram, TikTok, Facebook) - Develop ad concepts, creative direction, and messaging angles for paid campaigns - Manage KOL/influencer partnerships end-to-end: sourcing, outreach, negotiation, briefing, gifting/shipping, content tracking, and reporting - Plan, launch, and optimize performance marketing campaigns (Meta Ads, TikTok Ads, Google Ads) against ROAS/CPA targets - Track and report on campaign and channel performance, turning data into actionable next steps - Coordinate with designers, videographers, or freelancers to produce ad and social creative - Monitor competitors, trends, and platform changes to keep campaigns current - Support email/SMS marketing (e.g. Klaviyo) campaigns where relevant - Manage marketing budget allocation across ads, gifting, and content production What Success Looks Like - Consistent, on-brand content calendar with no gaps - Growing KOL pipeline with measurable content output and conversions - Ad spend delivering against target ROAS/CPA - Campaigns tied clearly to sales spikes on key dates Requirements Job Requirements Experience - 2-4+ years in marketing, preferably in DTC/e-commerce, fashion, or lifestyle brands - Proven experience running paid social ads (Meta Ads Manager required; TikTok Ads / Google Ads a plus) - Experience managing influencer/KOL relationships from outreach to content delivery - Experience planning and executing content calendars for social media Skills - Strong grasp of performance marketing metrics (ROAS, CPA, CTR, CVR) and comfort reading ad dashboards - Creative instinct for ad angles, hooks, and campaign concepts (doesn't need to design/edit personally, but must direct others) - Organized and detail-oriented — able to manage multiple KOL conversations and campaign timelines at once - Basic copywriting ability for ad captions, briefs, and social posts - Familiarity with Canva/CapCut or similar tools; Adobe Suite a plus - Familiarity with email/SMS platforms (e.g. Klaviyo) a plus Soft Skills - Self-starter who can own outcomes without heavy oversight - Comfortable negotiating with influencers/vendors - Data-informed but not paralyzed by it — bias toward testing and iterating - Good communicator, able to brief freelancers/designers clearly Nice to Have - Experience with Shopee/Lazada marketplace promotions - Existing network of Malaysian micro-influencers/KOLs - Basic Shopify or e-commerce platform familiarity