Digital Campaign Specialist

Date PostedJuly 23, 2026LocationKuala LumpurCompanyTHE D GROUPSalaryRM 3000 - 5000TypeFull-Time

Job Summary

The Digital Campaign Specialist supports the planning and execution of digital campaigns, loyalty programmes, and customer engagement initiatives. They coordinate requirements, timelines, and deliverables across internal teams and clients to ensure smooth campaign operations. Additionally, they track campaign performance, prepare reports, and assist in resolving any operational issues.

Responsibilities

  • Support planning and execution of digital campaigns and loyalty programmes
  • Coordinate campaign requirements and timelines with clients and internal teams
  • Track campaign performance and prepare reports

Required Skills

  • Bachelor’s Degree in Marketing, Business, IT, or related field
  • Strong organisational and time-management skills
  • Good written and verbal communication skills in English
  • Proficient in Microsoft Office and Google Workspace

Job Details

Support the planning and execution of digital campaigns, loyalty programmes, contests, promotions, and customer engagement initiatives. Coordinate campaign requirements, timelines, deliverables, and approvals with clients and internal teams. Prepare project briefs, timelines, quotations, meeting notes, status updates, and campaign documentation. Work closely with the technology, creative, customer service, rewards, finance, and data teams to deliver campaign requirements. Monitor project progress and follow up on outstanding information, approvals, and deliverables. Assist with campaign setup, testing, user acceptance testing, and pre-launch checks. Track campaign performance, customer participation, reward utilisation, and operational issues. Prepare campaign reports and provide clear updates to clients and internal stakeholders. Coordinate the purchase, issuance, and tracking of digital rewards or vouchers. Handle campaign-related enquiries and assist in resolving operational or customer issues. Ensure campaign activities comply with agreed processes, timelines, and client requirements. Maintain accurate project records and support post-campaign reporting and reconciliation. Requirements Bachelor’s Degree in Marketing, Business Administration, Communications, Digital Media, Information Technology, or a related field. Fresh graduates are encouraged to apply. Strong organisational and time-management skills. Good written and verbal communication skills in English. Comfortable communicating with clients and coordinating with different teams. Detail-oriented and able to manage multiple tasks and deadlines. Proficient in Microsoft Excel, PowerPoint, Word, and Google Workspace. Willing to learn digital campaign platforms, reporting tools, and project management systems. Basic knowledge of digital marketing, CRM, social media, loyalty programmes, or data reporting will be an advantage. Able to work independently while contributing effectively within a team.