Product Marketing Manager

Key Responsibilities : 1. Portfolio Positioning & Multi-Audience Strategy Define clear, distinct positioning and messaging for each of our three core products, ensuring strategies are tailored precisely to their specific audiences rather than reusing generic templates. Own end-to-end Go-To-Market (GTM) plans per product, including launch timing, audience targeting, channel selection, and language/localization strategies. Run continuous competitive and market analysis to actively inform product positioning and prioritization discussions. 2. Embedded Product Collaboration & Evidence-Based Advocacy Sit in product planning, scoping, and prioritization sessions as an integral team member. Bring concrete user insights and market evidence to the table before features are built, helping to shape the roadmap. Establish a regular cadence for gathering, synthesizing, and relaying direct customer and user feedback back to the product team. 3. Tailored Launch Execution & Stakeholder Alignment Own launch execution end-to-end, deeply understanding why a channel or format works for a specific audience, rather than blindly defaulting to a fixed checklist (e.g., just sending an EDM or printing a poster). Act as the primary stakeholder-facing voice for the product team—aligning Sales, Leadership, Internal Recruitment, and Customer-Facing teams before and during any launch. 4. Workflow Efficiency Integrate AI tools (e.g., ChatGPT, Claude, or equivalents) as a core part of your daily workflow for rapid research synthesis, content drafting, campaign analysis, and accelerating overall execution. 5. Product you will support You will maintain operational range over three distinct product verticals, measuring success differently for each: i. External Mobile App ii. Internal recruitment platform iii. External Small Medium Business (SMB) Requirements Qualifications : Experience: Minimum 3–5+ years of experience in Product Marketing, Product Management, or Growth Marketing (experience handling both B2C and B2B audiences is a massive plus). Intern or fresh graduate applicants will be declined. Adaptability: Proven ability to switch context and tone between consumer (B2C), business (B2B), and internal stakeholder audiences. Data & Evidence-Driven: Strong capability in market research, user interviewing, and competitive analysis to influence product roadmaps. AI-Fluent: Actively uses and experiments with GenAI tools (Claude, ChatGPT, or equivalent) to optimize writing, research, and daily workflow speeds. Language Skills: Comfort navigating a multilingual product environment (English, Malay, Mandarin) to successfully guide localization for our consumer app. Communication: Exceptional cross-functional alignment skills; ability to translate complex product features into simple value propositions for sales, leadership, and users alike.