Supporter Experience Intern
Job Summary
The Supporter Experience Intern supports the Regional Journey Department in strengthening the organization’s digital ecosystem. This role focuses on optimizing supporter journeys, website experience, and engagement systems through UI/UX improvements and content updates. It is ideal for students or early-career talents interested in product management, digital engagement, and social impact.
Responsibilities
- Conduct website audits and identify UX improvements.
- Draft and iterate on web and digital content.
- Map and document end-to-end supporter journeys.
- Assist in A/B testing for digital engagement channels.
Required Skills
- Digital marketing & content strategy knowledge
- Familiarity with HubSpot, Wordpress, or Figma
- Strong English communication skills
- Data-driven mindset
- UX/UI awareness
Job Details
Duties and Responsibilities:
Website Optimisation:
- Conduct structured audits of key website pages and supporter flows, identifying usability issues, navigation friction, and drop-off points.
- Propose UX improvements, including page structure, CTA placement, form design, content hierarchy.
- Use analytics data alongside qualitative insight to prioritise what gets fixed and validate whether changes worked.
- Draft and iterate on web copy for pages and forms being optimised, ensuring messaging is clear, motivating, and on-brand.
- Ensure all website updates meet Greenpeace's UX, accessibility, and brand standards.
Supporter Journey & Experience:
- Support Regional Journey Coordinator in mapping and documenting end-to-end supporter journeys across cyberactivist, volunteer, and donor pathways.
- Benchmark Greenpeace's supporter journeys against nonprofit sector best practices and regional standards.
- Assist in planning, setting up, and analysing A/B and multivariate tests across emails, landing pages, forms, and social media.
Work Experience and Requirements:
Education & Knowledge:
- Currently pursuing or recently completed studies in Marketing, Communications, or related fields.
- Foundational knowledge of digital marketing principles, email marketing, or content strategy.
- Familiarity with tools like HubSpot, Mixpanel, Wordpress, Figma, or similar is an advantage.
- Strong skills in written and spoken English.
Research & Communication Skills:
- Strong written communication skills; able to draft clear, engaging copy for web and digital audiences.
- Comfortable blending quantitative data with qualitative insights to understand and improve supporter behaviour.
- Attentive to detail and experience quality across all digital touchpoints.
Teamwork & Initiative:
- Empathetic and human-centred: genuinely curious about what motivates people to act and how to reduce barriers.
- Collaborative and proactive; comfortable working across regional and country teams.
- Committed to Greenpeace's mission and passionate about creating supporter experiences that inspire lasting environmental action.