Brand Partnerships Manager

Key Responsibilities 1. Brand Strategy & Marketing Direction - Develop and strengthen Corkcicle Malaysia’s overall brand image, positioning, and communication direction. - Plan marketing campaigns that align with the brand’s premium, lifestyle, fashion, and active-living identity. - Generate fresh marketing ideas to increase brand awareness, customer interest, and market relevance. - Ensure all marketing materials, content, and campaigns are aligned with a consistent brand tone and visual direction. - Work closely with management to translate business goals into clear marketing plans. 2. Corporate Imagery & Visual Communication - Oversee the brand’s corporate imagery, including campaign visuals, social media direction, event visuals, promotional materials, and brand presentation. - Provide creative direction for photoshoots, content styling, product storytelling, and visual merchandising concepts. - Guide the team to produce stronger visual assets that reflect a premium and recognizable brand identity. - Review and improve brand-facing materials such as social posts, presentation decks, banners, brochures, event collaterals, and other communication assets. 3. Partnerships, Sponsorships & Collaborations - Identify and approach potential collaboration partners such as sports clubs, fitness studios, cafés, lifestyle spaces, and event organizers. - Discuss and negotiate sponsorship, event, and co-marketing opportunities. - Develop partnership proposals that create mutual value and increase Corkcicle’s brand exposure. - Build and maintain long-term relationships with external partners. - Explore community-led collaborations that strengthen Corkcicle’s connection with lifestyle and wellness audiences. 4. Events & Brand Activations - Lead the ideation and planning of offline events, studio collaborations, community activations, and brand experiences. - Work with internal teams and external partners to execute events smoothly from concept to post-event follow-up. - Plan event objectives, target audience, promotional angle, content opportunities, and expected outcomes. - Ensure events are not only well-executed, but also visually on-brand and meaningful for the brand. 5. Team Leadership & Cross-Functional Coordination - Lead and guide the marketing team in executing brand campaigns, content ideas, and partnership initiatives. - Coordinate with commercial, e-commerce, KOL, and social media functions to ensure marketing efforts support overall business direction. - Provide clear briefs, direction, and feedback to improve work quality and execution. - Help build a more structured and proactive marketing workflow within the company. 6. Performance Review & Market Awareness - Monitor marketing and partnership initiatives, and provide regular updates on progress, results, and learning points. - Stay updated on lifestyle, wellness, fashion, social media, and community trends relevant to the brand. - Identify new opportunities to keep Corkcicle Malaysia culturally relevant and ahead in the market. Requirements Must-Have - Diploma or Bachelor’s Degree in Marketing, Branding, Communications, Business, or a related field. - At least 3–5 years of experience in brand marketing, partnerships, event marketing, lifestyle marketing, or a related role. - Experience in planning and executing brand campaigns, collaborations, sponsorships, or events. - Strong sense of branding, aesthetics, and visual communication. - Able to develop creative marketing ideas while understanding commercial and business objectives. - Strong communication, presentation, and negotiation skills. - Comfortable reaching out to external partners and building new relationships from scratch. - Good project management skills with the ability to manage multiple initiatives at once. - Able to lead, guide, and coordinate a small team effectively. - Proactive, resourceful, and comfortable working in a fast-growing startup environment. Preferred - Experience in lifestyle, fashion, beauty, F&B, sports, fitness, wellness, or premium consumer brands. - Existing network with sports clubs, fitness studios, cafés, communities, KOLs, or lifestyle partners. - Experience in planning offline brand activations, pop-up events, community events, or co-branded campaigns. - Familiarity with social media content direction and how brand campaigns can be amplified through digital platforms. - Basic understanding of influencer/KOL collaboration is an advantage.