Marketing Executive

Performance Marketing (Google Ads) - Plan, set up, and manage Google Ads Search campaigns, including keyword research, campaign structure, ad groups, ad copy, and bidding strategies. - Monitor and optimize campaign performance by adjusting bids, refining keywords, improving ad copy, and pausing underperforming ads. - Analyze campaign performance using key metrics such as impressions, click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). - Utilize Google Analytics 4 (GA4) to monitor website traffic, user behavior, traffic acquisition, and campaign effectiveness. - Prepare regular performance reports with actionable insights and recommendations. Social Media Management - Manage social media platforms, including content planning, publishing, community engagement, and performance tracking. - Develop and maintain a monthly content calendar aligned with marketing objectives. - Create engaging marketing copy and basic visual content using Canva or similar design tools. - Produce simple short-form video content (e.g., Reels, YouTube Shorts, and TikTok videos) independently. - Perform basic video editing for social media content using standard video editing software. - Monitor social media trends and recommend new content ideas to improve engagement and brand visibility. Marketing & Brand Support - Work closely with internal stakeholders to support product launches, promotional campaigns, and marketing initiatives. - Coordinate with external vendors, designers, and agencies when required. - Ensure brand consistency across all marketing channels and communication materials. - Stay up to date with digital marketing trends, competitor activities, and industry best practices. Event Management (Good to Have) - Assist in planning and coordinating corporate events, exhibitions, seminars, and marketing roadshows. - Liaise with vendors, venues, and suppliers to ensure smooth event execution. - Provide on-site event coordination support and prepare post-event reports. Requirements - Possess at least a Bachelor's Degree in Marketing, Communications, Public Relations, or a related field. - Minimum of 2 years of relevant experience, with a strong focus on Google Ads and social media management. - Experience in event management, including event planning and vendor coordination, is an added advantage. - Proficiency in design tools such as Adobe Photoshop, Adobe Illustrator, or Canva is a plus. - Basic video editing skills for creating simple marketing videos. - Strong organizational, project management, and time management skills. - Excellent communication and interpersonal skills. - Ability to work independently as well as collaboratively in a team environment. - Candidates with a shorter notice period are preferred. - Candidates who can read, write, and speak Mandarin are preferred.