KOL & Affiliate Specialist
Job Summary
We are looking for a highly driven Affiliate Executive / Senior Executive to scale our affiliate channel as a key revenue driver across e-commerce platforms. This role is responsible for identifying growth opportunities, recruiting high-performing affiliates, and managing creator relationships. You will lead affiliate campaigns to achieve sales targets across TikTok Shop, Shopee, and Lazada.
Responsibilities
- Recruit and manage KOLs and affiliates across multiple e-commerce platforms
- Plan and execute campaigns for sales growth
- Monitor affiliate performance and optimize conversion metrics
- Collaborate with internal teams for marketing and operations
Required Skills
- 2-4 years of experience in affiliate or KOL management
- Expertise in TikTok Shop, Shopee, and Lazada ecosystems
- Strong negotiation and relationship-building skills
- Data analysis and performance tracking
Job Details
Key Responsibilities:
1) Affiliate Recruitment & Pipeline Growth
- Identify, source, and recruit new affiliates, creators, livestreamers, and KOLs across TikTok Shop, Shopee, Lazada, and social media platforms.
- Build a healthy affiliate pipeline across different creator tiers (nano, micro, mid-tier, top performers).
- Continuously identify new creator communities, agencies, and affiliate networks to expand reach.
- Ensure affiliate mix remains diversified and scalable.
2) Affiliate Relationship Management
- Build strong long-term relationships with affiliates to improve retention and repeat collaboration.
- Maintain regular communication with affiliates regarding campaigns, launches, incentives, and opportunities.
- Manage affiliate expectations professionally while ensuring brand requirements are met.
- Resolve affiliate operational issues promptly.
3) Campaign Planning & Execution
- Coordinate affiliate campaigns during key sales periods (monthly campaigns, mega campaigns, product launches).
- Prepare campaign briefs, product information, selling angles, and promotional mechanics for affiliates.
- Ensure product seeding timelines are properly managed.
- Monitor affiliate content output and campaign deadlines.
- Work closely with internal teams to ensure affiliates have sufficient assets and information to sell effectively.
4) Performance Monitoring & Sales Optimization
- Track affiliate sales performance daily/weekly/monthly.
- Identify top-performing affiliates and scale investment accordingly.
- Optimize commission structures where necessary.
- Analyze campaign ROI and affiliate contribution to total GMV.
- Recommend strategies to improve affiliate conversion rates.
5) Cross-functional Coordination
- Work closely with marketing team for campaign messaging.
- Coordinate with creative team for affiliate assets.
- Work with operations team on stock readiness.
- Coordinate with e-commerce team on campaign mechanics and platform setup.
Requirements:
- Diploma/Degree in Marketing, Business, E-commerce, Communications, or related fields.
- 2–4 years of experience in affiliate marketing, KOL management, e-commerce, social commerce, or creator partnerships.
- Strong understanding of TikTok Shop, Shopee Affiliate, livestream ecosystem, and social commerce trends.
- Strong negotiation and relationship-building skills.
- Comfortable working in fast-paced sales environments.
- Strong analytical mindset with ability to track performance metrics.