Marketing Manager
Job Summary
The Assistant Manager/Manager, Marketing will lead creative direction, brand management, and the execution of advertising campaigns. This role oversees digital marketing strategies across various platforms, including social media, e-commerce, and content creation. Additionally, the position involves managing corporate events, product launches, and promotional materials to ensure alignment with company brand guidelines.
Responsibilities
- Lead creative direction and brand management
- Manage advertising campaigns and marketing materials
- Oversee digital marketing and social media strategy
- Coordinate corporate events and product launches
Required Skills
- Strategic brand management
- Digital marketing and SEO/SEM
- Creative design and content production
- Project and event management
- Leadership and team management
Job Details
KEY RESPONSIBILITIES
1. Creative Direction & Brand Management
- Establish creative direction for all marketing campaigns and corporate communications.
- Lead the conceptualization and execution of creative campaigns.
- Ensure all visual communications align with corporate branding guidelines.
- Review all artwork before publication.
- Maintain and update the Corporate Brand Guideline.
2. Advertising
- Assist in planning, coordinating and executing Marketing campaigns.
- Coordinate production of marketing materials including: Product brochures, Catalogues, Sales kits, Posters, Banners, Videos, Corporate presentations.
- Assist in managing external agencies, suppliers, media partners, and production vendors.
3. Digital Marketing & Social Media
- Support the company's digital marketing strategy across: Website, E-Commerce platform, Mobile App, Facebook, Instagram, TikTok, YouTube, WhatsApp Communities, Other emerging platforms.
- Develop and oversee content calendars and digital campaigns.
- Create, review, edit, and publish engaging digital content across various marketing channels, ensuring accuracy, consistency, and alignment with the Company’s brand guidelines.
- Monitor digital performance including: Reach, Engagement, Lead generation, Conversion rates, Website traffic.
- Work closely with creative and content teams to ensure high-quality digital assets.
- Implement SEO, SEM, paid advertising, and marketing automation initiatives.
- Leverage AI and digital technologies to improve marketing efficiency and effectiveness.
4. Function & Event Management
- Support the planning and execution of: Product launches, Recognition & Award Nights, Leadership Seminars, Roadshows, Training Programs, Incentive Trips, Annual Conventions, Corporate Events.
REQUIREMENTS
- Bachelor's Degree in Graphic Design, Creative Multimedia, Mass Communication, Journalism, Marketing, Advertising, or related disciplines.
- Minimum 8–10 years of experience in creative design, branding, publishing, or editorial, with at least 3 years in a managerial or leadership role.
- Experience in Direct Selling (MLM), FMCG, healthcare, wellness, beauty, or retail industries is highly preferred.