Retail Content Creator
Job Summary
The Retail Content Creator & Livestream Host is responsible for driving kiosk sales and providing top-tier customer service. This role involves creating daily social media content and hosting engaging livestreams during quieter hours. You will act as the face of the brand, blending retail excellence with creative digital storytelling.
Responsibilities
- Drive in-store retail sales and customer service
- Create 3-5 daily TikTok/Instagram/Reels content
- Host daily livestream sessions during non-peak hours
- Maintain kiosk operations and inventory
Required Skills
- Confidence in on-camera presence and hosting
- Proficiency in social media platforms (TikTok/IG)
- Strong sales and communication skills
- Basic video editing capabilities
Job Details
### Role Overview
As a Retail Content Creator & Livestream Host, you will be responsible for driving kiosk sales, providing excellent customer service, creating daily social media content, and hosting livestreams during non-peak hours. You will become the face of HYGR at our kiosk while helping us grow our online presence through authentic retail content.
### Key Responsibilities
**Retail Sales & Customer Service**
- Welcome and engage customers proactively.
- Recommend suitable HYGR products based on customer needs.
- Demonstrate products and explain key benefits confidently.
- Achieve monthly sales targets.
- Upsell and cross-sell products where appropriate.
- Deliver excellent customer experiences.
**Content Creation**
- Create 3–5 TikTok, Instagram Reels, or short-form videos daily during low traffic periods.
- Participate as on-camera talent when required.
- Film product demonstrations, customer interactions, and behind-the-scenes content.
- Follow content briefs provided by the marketing team.
- Capture and submit raw content daily.
- Stay updated with TikTok and social media trends.
**Livestream Hosting**
- Host livestream sessions during non-peak hours.
- Introduce products and promotions confidently.
- Answer customer questions during livestreams.
- Encourage viewers to purchase products.
- Assist in planning livestream content and promotions.
**Kiosk Operations**
- Maintain kiosk cleanliness and presentation.
- Ensure testers and displays are well stocked.
- Assist with stock replenishment and inventory counts.
- Follow opening and closing procedures.
- Ensure all products and promotional materials are displayed correctly.
**Community Engagement**
- Encourage customers to follow HYGR's social media channels.
- Promote membership programs and ongoing campaigns.
- Gather customer feedback and insights.
- Build positive relationships with customers.
### Requirements
- Friendly, confident, and comfortable speaking with customers.
- Comfortable appearing on camera and hosting livestreams.
- Active user of TikTok, Instagram, or Xiaohongshu.
- Basic content creation or video editing skills are an advantage.
- Sales, retail, promoter, or customer service experience is preferred.
- Willing to work retail hours, weekends, and public holidays.
- Passionate about beauty, skincare, personal care, or lifestyle products.
### Additional Benefits
- Monthly sales commission
- Livestream performance incentives
- Content creation incentives
- EPF & SOCSO
- Staff discounts
- Career growth opportunities