Performance Digital Marketing Executive

### Key Responsibilities **1. Meta Ads Management** - Plan, launch, manage, and optimise Meta advertising campaigns. - Monitor campaign performance and identify improvement opportunities. - Analyse key metrics such as CPL, CPA, CTR, CPM, conversion rate, frequency, and lead quality. - Adjust campaigns based on performance data and business objectives. - Support creative testing through hooks, angles, formats, and audience insights. - Ensure campaign setup, tracking, naming, and execution follow internal standards. - Prepare clear action plans during campaign reviews. **2. Google Ads Management** - Plan, launch, manage, and optimise Google Ads campaigns (Search, Performance Max, Display, YouTube). - Review search terms, keywords, targeting, bidding, placements, and budget allocation. - Analyse conversion performance and recommend optimisation actions. - Work with landing page and tracking data to improve campaign quality. **3. Campaign Strategy & Optimisation** - Understand client objectives, target audience, and conversion goals. - Build campaign plans based on client goals and available budget. - Troubleshoot underperforming campaigns using a structured process. **4. Creative Briefing & Testing** - Prepare clear creative briefs for designers, content creators, and video editors. - Turn campaign insights into creative testing ideas (hooks, angles, messaging). - Identify creative fatigue or audience mismatch. **5. Client Communication & Account Ownership** - Handle assigned client accounts and communicate updates clearly. - Explain performance in simple, business-focused language. - Prepare insights, next steps, and action plans for client meetings. **6. Reporting, Workflow & AI Usage** - Prepare campaign reports, insights, and recommendations. - Use AI tools to improve research, analysis, and workflow efficiency. - Maintain proper campaign documentation and follow internal SOPs. ### Requirements - Minimum 2 years of hands-on experience in Meta Ads and Google Ads. - Preferably from a digital marketing agency environment. - Ability to analyse landing pages, GA4 data, GTM tracking, and Microsoft Clarity insights. - Strong troubleshooting skills for campaign performance issues. - Excellent communication and presentation skills. - Proficiency with AI tools (ChatGPT, Claude, Gemini, etc.). - Organized with the ability to manage multiple projects simultaneously.