Livestream Host
Job Summary
The Livestream Host is a dynamic, high-energy brand anchor responsible for driving digital engagement and real-time sales conversions. You will act as the digital face of the company, combining product mastery with interactive storytelling to maximize watch time and revenue. This role focuses on live broadcast execution, persuasive sales techniques, and active audience interaction across social commerce platforms.
Responsibilities
- Execute high-energy live stream broadcasts
- Drive e-commerce sales conversions
- Engage with audience and answer queries in real-time
- Develop content outlines and streaming scripts
- Manage technical setup for broadcasts
- Analyze performance data to optimize tactics
Required Skills
- Live streaming expertise (TikTok, Shopee, FB)
- Proficiency in Bahasa Malaysia and English
- Strong on-camera presence and improvisation
- Experience with broadcasting hardware
- Understanding of e-commerce sales KPIs
Job Details
Key Responsibilities:
- Live Broadcast Execution: Host regular, scheduled live streams, maintaining a high-energy, infectious presence to capture and retain viewer attention.
- Conversion & Sales Drive: Employ persuasive product demonstration techniques, push flashing promotions, and deliver clear calls-to-action (CTAs) to maximize instant checkout rates.
- Real-Time Audience Engagement: Interact seamlessly with viewers by reading comments, answering product queries live, and cultivating a loyal community of followers.
- Show Planning & Scripting: Develop content outlines, structured flowcharts, and creative talking points tailored to hit specific viewership and sales KPIs per stream.
- Technical Ownership & Setup: Oversee the end-to-end studio setup—including basic lighting, audio check, and streaming software configuration—to ensure a flawless broadcast.
- Performance Data Analytics: Track and review live-stream performance data (such as Peak Viewers, Average Watch Time, and Gross Merchandise Value/GMV) to continuously optimize sales tactics.
Requirements:
- Education: Diploma or Bachelor’s Degree in Mass Communications, Marketing, Performing Arts, or a related field (open to outstanding self-taught creators with a strong portfolio).
- Experience: 2 to 4 years of proven experience hosting live streams, digital content, or home-shopping networks, preferably with a heavy focus on social commerce / e-commerce sales.
- Language Proficiency: Flawless verbal communication and a highly engaging tone in Bahasa Malaysia and English.
- Technical Skills: Deep familiarity with native live-streaming tools (TikTok Shop, Shopee Live, Facebook Live) and broadcasting equipment (ring lights, wireless mics, soundcards).
- On-Camera DNA: Natural camera confidence, quick-witted improvisation skills, and a thick skin capable of managing unexpected technical glitches or live internet trolls gracefully.