Digital Marketing Executive
Job Summary
We are seeking a proactive and detail-oriented Marketing & Digital Executive to support our online marketing, content management, and campaign execution. The role involves managing SEO, social media, EDMs, and event platforms, with additional ad-hoc tasks in content editing and digital asset management. This position requires fluency in Mandarin to assist with itinerary formatting and content tasks.
Responsibilities
- Manage and optimize SEO website content
- Plan and execute EDM campaigns
- Manage social media calendars and content
- Create marketing videos and assist with livestreams
- Update and manage tour album documentation
Required Skills
- Proficiency in English and Mandarin
- SEO and EDM tools knowledge
- Experience with Eventbrite and CMS
- Basic video editing skills
- Strong project management and organizational skills
Job Details
Key Responsibilities:
Digital Marketing & Content
- Manage and optimize website content for SEO to improve organic rankings.
- Plan and execute EDM campaigns, including audience segmentation and performance tracking.
- Manage event postings and campaigns through Eventbrite and other platforms.
- Help out and plan social media content calendars across Facebook, Instagram, TikTok, and other channels if needed.
- Edit and produce simple marketing videos for campaigns, social posts, or events.
- Assist with planning and running livestream sessions, including promotion, on-site support, engagement monitoring, and post-stream reporting.
Content & Website Management
- Manage and update tour albums: review uploads from Tour Managers, transfer to backup systems, and create album cards.
Requirements:
- Diploma/Degree in Marketing, Communications, or related field.
- Knowledge of SEO, EDM tools, and Eventbrite (or similar event platforms).
- Familiar with major social media platforms and content management systems.
- Basic video editing skills.
- Detail-oriented, organized, and able to manage multiple projects.
- Proficiency in English; knowledge of Chinese is a plus (for itinerary formatting).