Senior Business Development Executive
Job Summary
We are seeking a pioneer to build our B2B inside sales department from the ground up at our Cheras office. You will be responsible for establishing telesales workflows, managing CRM tools, and driving lead generation strategies. This role is ideal for experienced sales professionals who thrive in unstructured environments and are capable of scaling a team.
Responsibilities
- Build and establish the telesales department from scratch
- Develop lead sourcing strategies and outreach sequences
- Conduct B2B outbound calls and qualify leads
- Manage active sales pipeline and client relationships
- Define and track sales KPIs and performance reporting
Required Skills
- 4-7 years of inside sales or telemarketing experience
- Fluent in Mandarin and English
- Expertise in cold calling and lead qualification
- Proficiency in CRM software and MS Office/Google Workspace
- Strong persuasion and communication skills
Job Details
Responsibilities:
Department Setup & Process Building:
- Design and establish the telesales department from scratch, including workflows, SOPs, call scripts, and objection-handling guides.
- Set up and configure CRM system for lead tracking, pipeline management, and reporting.
- Develop lead sourcing strategies and identify the best channels to reach B2B prospects.
- Create templates and documentation for outreach sequences, follow-up cadences, and client communication.
Business Development & Outreach:
- Conduct outbound calls and outreach to B2B prospects in Mandarin and English.
- Qualify leads, understand client needs, and present our range of mobile & gadgets accessories effectively.
- Build and manage an active sales pipeline from the ground up.
- Meet daily call volume and monthly lead conversion KPIs.
Client Relationship Management:
- Take ownership of existing client accounts, re-engage, and rebuild relationships.
- Identify upselling and cross-selling opportunities within the current client base.
- Ensure a smooth and professional experience for all clients at every touchpoint.
Reporting & Performance:
- Define and track KPIs (call volume, lead quality, pipeline conversion, and revenue targets).
- Provide regular reports and insights to management on team performance and market feedback.
Requirements:
- Minimum 4-7 years of experience in telemarketing, telesales, inside sales, or a sales-focused role.
- Demonstrated ability to handle cold calling confidently and consistently hit sales or lead generation targets.
- Prior experience in B2B or B2C sales environments is an advantage.
- Fluent in Mandarin (spoken and written) — essential for engaging Mandarin-speaking prospects and clients.
- Proficient in English; ability to communicate in Bahasa Malaysia is an added advantage.
- Strong verbal communication, active listening, and persuasion skills.
- Resilient, self-motivated, and comfortable working in a target-driven environment.
- Basic understanding of sales funnels, lead qualification frameworks, and pipeline management.
- Proficiency in CRM tools and Microsoft Office/Google Workspace.
- Minimum SPM with relevant working experience; Diploma or Bachelor's Degree in Business, Marketing, or a related field is preferred.
Working Hours:
- Monday to Friday, 9.00AM - 6.00PM.
- Overtime pay is calculated strictly in accordance with the Employment Act.