Senior Account Manager
Job Summary
The Senior Account Manager will lead client relationship management and oversee the day-to-day execution of PR campaigns. This role involves cultivating media relationships, managing account budgets, and mentoring junior staff. Additionally, you will be responsible for creating high-quality communication materials and monitoring campaign performance.
Responsibilities
- Manage client relationships and expectations
- Oversee PR campaign execution and workflows
- Develop media and influencer relationships
- Produce PR communication materials
- Mentor and manage junior account staff
Required Skills
- 5-7 years of PR agency experience
- Fluency in English, Chinese, and BM
- Established media network in tech/B2B
- Crisis management skills
- Financial and budget administration
Job Details
Responsibilities:
- Client Relationship Management: Serve as the primary point of contact, providing strategic counsel, managing expectations, and aligning PR deliverables with client business goals.
- Campaign & Project Execution: Lead the planning and day-to-day execution of campaigns, overseeing workflows, timelines, and resourcing across multiple accounts.
- Media & Influencer Relations: Cultivate and leverage relationships with key journalists, editors, and influencers to secure high-quality editorial coverage.
- Content Creation: Write, edit, and proofread top-tier communications materials, including press releases, pitch letters, bylined articles, fact sheets, and briefing documents.
- Team Leadership: Line manage, mentor, and review the work of Account Executives (AEs) and Account Managers, supporting their professional development.
- Budget & Account Admin: Manage account budgets, track team hours, produce contact reports, and assist with internal financial processes.
- Reporting & Crisis Management: Monitor and analyze media coverage, compile campaign performance reports, and assist with crisis communication situations.
Requirements:
- Experience: 5 to 7 years of proven PR experience, with a strong preference for prior agency experience.
- Communication: Preferably fluent in English, Chinese and BM.
- Industry Connections: An established, active network of media contacts in tech, lifestyle, B2B.