Marketing Executive

Responsibilities: - Develop and implement integrated marketing campaigns across both online and offline channels to promote Yamaha Music School programmes, events, and brand awareness. - Coordinate and support marketing events, roadshows, open days, and promotional activities in collaboration with the Operations team to drive student recruitment and engagement. - Manage and oversee the company's e-commerce platform, including sales campaigns, product listings, customer enquiries, and initiatives to drive online sales growth. - Plan, create, and manage social media content across relevant platforms, including content calendars, copywriting, visual assets, and performance monitoring. - Establish and maintain relationships with external partners, including shopping malls, kindergartens, educational institutions, and media partners, to develop strategic marketing collaborations. - Design and produce marketing collateral such as posters, flyers, videos, digital advertisements, and promotional materials in accordance with Yamaha's branding and corporate guidelines. - Support student acquisition and retention initiatives by executing targeted marketing strategies and evaluating campaign effectiveness through data-driven insights. - Prepare and present regular marketing reports, campaign analyses, and performance metrics to management, providing recommendations for continuous improvement. - Ensure all marketing activities, promotional campaigns, and customer data management practices comply with company policies and the Personal Data Protection Act (PDPA) requirements. - Stay updated on market trends, competitor activities, and industry developments to identify opportunities for business growth and brand enhancement. Requirements: - Diploma or Bachelor's Degree in Marketing, Communications, Business Administration, or a related discipline. - Minimum 1–2 years of relevant experience in marketing, preferably within the education, retail, e-commerce, or events industry. - Demonstrated experience in managing e-commerce platforms and online sales channels, with a solid understanding of digital commerce strategies and customer acquisition. - Proficient in social media management and familiar with major e-commerce platforms such as Shopee, Lazada, TikTok Shop, or similar marketplaces. - Knowledge of digital marketing concepts, including online advertising, Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, and conversion rate optimization (CRO). - Strong analytical skills with the ability to interpret data and generate insights using tools such as Google Analytics, Meta Business Suite, and other marketing analytics platforms. - Proficient in content creation and basic graphic design tools, including Canva, Adobe Photoshop, CapCut, or equivalent software. - Excellent verbal and written communication skills in English and Bahasa Malaysia. Proficiency in Mandarin will be an added advantage. - Strong organizational, planning, and multitasking abilities, with the capability to work independently and manage multiple projects within tight deadlines. - A proactive and collaborative team player with a passion for music education, customer engagement, and digital marketing. - Willing and able to work on weekends, public holidays, or outside normal working hours when required for events, roadshows, or promotional activities. - Creative, detail-oriented, and adaptable to a fast-paced working environment, with a continuous desire to learn and grow professionally.