Assistant Account Manager
Job Summary
The Assistant Manager, Account Management will lead a portfolio of major clients, focusing on building trust-based relationships and developing customised marketing strategies. This role involves leading a small team of executives to deliver high-quality digital campaigns across various platforms. You will be responsible for driving client growth, ensuring commercial accountability, and providing strategic recommendations based on current market trends.
Responsibilities
- Manage and grow a portfolio of key clients.
- Develop customized digital marketing strategies.
- Lead and mentor a team of 3-4 executives.
- Monitor project profitability and billing accuracy.
- Identify business growth opportunities.
Required Skills
- 3-5 years experience in account management.
- Native/Near-native Bahasa Malaysia fluency.
- Expertise in Meta, TikTok, and YouTube ecosystems.
- Strong understanding of digital marketing & Gen AI tools.
- Excellent business acumen and financial management.
Job Details
### Key Responsibilities
**Client Relationships & Strategy**
- Build genuine, trust-based relationships with key client stakeholders, going beyond day-to-day requests to understand their broader business context, goals, and pressures.
- Proactively identify clients' spoken and unspoken needs, and translate these into clear, customised strategies and plans.
- Match client challenges and aspirations to the right mix of our services, including social media management, influencer partnerships, paid media, social listening, content/video production, and at times campaigns on traditional platforms.
- Develop briefs for internal teams (video production, content/creative design, Gen AI) that are grounded in a clear understanding of what each client is trying to achieve.
- Lead regular reviews with clients, bringing fresh thinking and recommendations.
- Stay current on Malaysian digital marketing trends and popular culture to shape relevant, timely recommendations.
**Team Leadership**
- Manage and mentor 3-4 Junior / Senior Executives, overseeing their work across content planning, influencer management, campaign ideation, paid media, and reporting.
- Carefully review team output before it goes to clients, ensuring accuracy and alignment with client briefs.
- Support team growth, including the adoption of Gen AI and AI-enabled productivity tools.
**Business Growth & Commercial Accountability**
- Identify opportunities to expand or deepen client partnerships based on their needs.
- Generate referrals through client advocacy and consistent delivery.
- Ensure team manhours are billed appropriately and review project quotations to meet agency profit margins.
- Own and report against quarterly OKRs for your portfolio.
### Requirements
- Minimum 3-5 years in media sales, account management, client servicing, or related roles within a digital marketing, advertising, or media agency.
- Native or near-native Bahasa Malaysia fluency, with deep cultural fluency in Malay consumer media habits, digital culture, and online content trends.
- Strong relationship-builder with excellent listening and questioning skills.
- Critical thinker capable of identifying real business problems and connecting them to effective solutions.
- Detail-oriented with the discipline to assess work quality and value delivery.
- In tune with popular culture and current Malaysian consumer trends.
- Working knowledge of Meta, TikTok, and YouTube advertising and content ecosystems.
- Proficient in Google Workspace and Microsoft Office.
- Comfortable working with modern marketing tools (e.g., Gen AI) and adaptable to new ways of working.
- Strong business acumen regarding margins, billing, and project profitability.
- Own vehicle and valid driving license for regular client meetings.
- Reliable, punctual, and highly accountable for client relationships and team output.