Senior Strategist
Job Summary
The Senior Strategist leads high-level strategic thinking to shape impactful brand narratives and creative blueprints for major client accounts. They collaborate with cross-functional teams to develop holistic marketing plans and go-to-market strategies. This role serves as a strategic anchor, turning data-driven insights into actionable business results.
Responsibilities
- Lead strategic proposals and pitch development
- Develop brand positioning and messaging frameworks
- Create strategic content across digital and brand platforms
- Collaborate with internal teams and clients to align business goals
Required Skills
- 3+ years experience in brand strategy or consulting
- Expertise in market research and data analysis
- Strong storytelling and presentation skills
- Proficiency in developing GTM plans and brand narratives
Job Details
Key Responsibilities:
1) Pitch & Proposal Development
- Lead the development of strategic proposals, pitch decks, and presentation materials aligned with client objectives.
- Conduct market research and competitor analysis while collaborating with internal teams to craft compelling strategic narratives.
2) Brand Strategy & Positioning
- Develop and refine brand strategies, including brand positioning, messaging frameworks, and tone of voice.
- Conduct brand audits, market research, and consumer insights analysis to identify opportunities.
3) Marketing Collateral
- Develop strategic content for pitch decks, websites, social media, digital campaigns, and brand materials.
- Ensure all content aligns with brand strategy, audience insights, and campaign objectives.
4) Stakeholder & Client Collaboration
- Partner with clients and internal stakeholders to align strategic direction with business goals and campaign objectives.
- Present strategies and insights confidently while staying updated on industry trends and consumer behaviour.
KPI/Success Metrics:
- Strategic & creative output: Quality and effectiveness of brand strategies, campaign ideas, and marketing recommendations delivered.
- Brand & content impact: Strength and consistency of messaging, storytelling, and content across campaigns and platforms.
- Client & stakeholder management: Effectiveness in managing client relationships, presenting strategies, and aligning expectations.
- Cross-functional collaboration & market insight: Ability to collaborate across teams while contributing relevant industry and consumer insights.
Requirements:
- 3+ years of experience in strategy, brand strategy, consulting, or marketing.
- Proven track record in developing pitch proposals and GTM plans.
- Strong storytelling and presentation skills.
- Excellent writing skills for diverse collateral.
- Ability to translate data and insights into actionable plans.
- Experience in a fast-paced agency environment is a plus.