Senior Marketing Executive

Responsibilities: - Plan and execute integrated marketing campaigns across digital and traditional platforms. - Manage social media platforms, curate engaging content, and oversee engagement strategies. - Coordinate advertising campaigns, including billboard placements, media scheduling, and promotional activities. - Supervise graphic designers, photographers, and videographers to ensure consistent visual branding. - Lead creative execution, including conceptualisation of visuals and content direction. - Organize product photoshoots, including styling and visual storytelling. - Oversee production of marketing materials for social media, e-commerce, and offline channels. - Develop marketing copy in line with brand guidelines. - Liaise with media agencies, advertising partners, and production vendors. - Manage influencer and KOL coordination to support brand visibility. - Monitor campaign timelines, deliverables, and content calendars. - Collaborate with internal teams to ensure output quality. - Maintain studio inventory and marketing assets. - Research market trends and integrate AI tools to improve workflow efficiency. Requirements: - Bachelor’s Degree in Marketing, Communications, Business, Design, or related field. - 3–5 years of experience in marketing with exposure to digital and traditional channels. - Strong understanding of branding, creative direction, and campaign execution. - Ability to conceptualize and execute photoshoots and creative direction. - Strong copywriting skills for social media and web platforms. - Experience working with media agencies and managing campaign execution. - Familiarity with KOL/influencer marketing and performance tracking. - Experience in budget management and cost optimisation. - Leadership experience in managing creative or marketing teams is an advantage.