Influencer Marketing Associate
Job Summary
In this role, you will lead the TikTok affiliate marketing strategy to drive brand growth and sales. You will build and manage relationships with creators while executing end-to-end campaigns to elevate brand presence. Additionally, you will analyze performance data to optimize strategies and achieve sales targets.
Responsibilities
- Recruit and manage TikTok creators
- Develop affiliate marketing strategies
- Execute monthly sales campaigns
- Analyze campaign performance and ROI
- Create and provide content briefs
Required Skills
- Diploma/Degree in Marketing or related field
- Proficiency in Bahasa Malaysia and English
- Data analysis and tracking skills
- Sales-driven and analytical mindset
- Excellent interpersonal communication
Job Details
Responsibilities
Creator Recruitment and Strategy
- Identify and recruit micro to mid-tier TikTok creators to help us expand our brand reach and connect with new audiences.
- Develop and execute a robust TikTok affiliate marketing strategy, allowing you to drive impactful revenue and achieve our team sales targets.
- Work collaboratively with affiliates to build strong, long-term partnerships so that we can together meet and exceed our shared business goals.
Campaign Execution and Content
- Provide creators with clear product briefs, unique selling propositions, and effective selling scripts to help us maintain a consistent and engaging brand voice.
- Launch exciting monthly affiliate campaigns for new products, paydays, and mega sales, allowing you to maximize our market presence during peak shopping periods.
Performance Tracking and Analytics
- Track performance by product, creator, return on investment, and conversion rate so that we can together understand exactly what resonates with our audience.
- Analyze sales performance data and optimize commission structures based on real results, allowing you to implement targeted strategies for maximum impact.
- Provide clear reports covering overall affiliate gross merchandise value and top-performing creators to help us continuously refine our future strategies.
Requirements
Qualifications & Experience
- Malaysian citizen.
- Fresh graduates are warmly welcomed and encouraged to apply.
- Possess at least a Diploma or Degree in Business Studies, Administration, Management, Marketing, or a related field.
Hard Skills & Knowledge
- Able to converse comfortably and professionally in both Bahasa Malaysia and English.
- Capable of basic data tracking and analysis to evaluate campaign performance.
- Possess a strong foundational understanding of or interest in the food and beverage industry landscape.
Soft Skills & Qualities
- Fast learner with a genuine passion for sales and business development.
- Independent and self-motivated with excellent interpersonal and communication skills.
- Sales-driven mindset combined with an analytical approach to problem-solving.