Marketing Assistant Manager
Job Summary
The Marketing Assistant Manager will plan, execute, and manage integrated marketing campaigns across both online and offline channels to drive brand awareness. This role involves coordinating with various stakeholders and external partners to ensure smooth campaign execution while maintaining brand standards. Additionally, the position oversees creative teams and monitors campaign performance to support the broader marketing strategy.
Responsibilities
- Plan and execute integrated marketing campaigns
- Manage social media calendars and content
- Coordinate with creative teams and external stakeholders
- Monitor campaign performance and market trends
Required Skills
- 3–5 years of marketing experience
- Proficiency in Facebook & Instagram Ads
- Adobe Photoshop & Illustrator skills
- Strong communication and written skills
Job Details
Responsibilities:
- Plan, execute, and manage integrated marketing campaigns across online and offline channels to support business objectives and drive brand awareness.
- Develop and implement marketing plans, promotional activities, and campaign calendars for multiple brands and products.
- Coordinate with retail outlets, suppliers, agencies, media partners, mall management, and other external stakeholders to ensure smooth campaign execution.
- Support the development of product marketing plans, promotional events, and initiatives to generate customer awareness and demand.
- Prepare campaign briefs, marketing materials, promotional content, and communication assets in line with brand guidelines.
- Manage and oversee the execution of social media content calendars, ensuring timely delivery and consistency across platforms.
- Lead and direct designers, photographers, videographers, and creative personnel to ensure successful execution of marketing initiatives and creative projects.
- Manage, allocate, and prioritise tasks across the marketing and creative teams to ensure projects are delivered on time, within budget, and in accordance with brand standards.
- Monitor campaign performance, gather market feedback, and provide recommendations for continuous improvement.
- Coordinate the production and distribution of advertising materials, point-of-sale materials, and other marketing collateral.
- Assist in identifying potential partnership, collaboration, and sponsorship opportunities to enhance brand visibility.
- Ensure all marketing activities are executed within approved timelines, budgets, and company standards.
- Stay updated on market trends, customer behaviour, competitor activities, and emerging marketing opportunities.
- Support the Senior Marketing team in implementing departmental strategies and achieving overall marketing objectives.
Requirements:
- Bachelor’s Degree or Diploma in Marketing, Advertising, Communications, Digital Marketing, Graphic Design, or a related field is preferred, with approximately 3–5 years of relevant marketing experience; however, candidates with strong relevant experience are encouraged to apply.
- Fully experience in handling Social Media Advertising (Facebook and Instagram).
- Exposure to lifestyle products of furniture will be an added advantage.
- Computer literate is must: knowledge in Adobe Photoshop, Adobe Illustrator, Facebook Ads Manager, Google Ad Word.
- Must have strong and good communication and written skills.