O2O Marketing Specialist
Job Summary
The O2O Marketing Specialist is responsible for developing and executing integrated marketing strategies that bridge digital and physical touchpoints. This role involves end-to-end campaign planning, on-site event coordination, and strategic problem-solving. The candidate will monitor market trends to create innovative campaigns that resonate with target audiences.
Responsibilities
- Develop integrated O2O marketing strategies
- Lead end-to-end campaign planning and execution
- Coordinate on-site event logistics
- Monitor market trends and campaign performance
Required Skills
- O2O Marketing Strategy
- Event Management
- Strategic Problem Solving
- Multilingual (Mandarin, English, Malay)
- Microsoft Office
Job Details
Responsibilities:
- Develop and execute integrated Online-to-Offline (O2O) and Offline-to-Online marketing campaign strategies.
- Lead the end-to-end planning and execution of marketing campaigns, ensuring seamless brand experiences across digital and physical touchpoints.
- Generate creative and innovative campaign ideas that resonate with current market trends.
- Provide hands-on support for on-site event arrangements, including logistics and coordination.
- Demonstrate strong strategic thinking to identify opportunities and solve operational problems in real-time.
- Monitor marketing trends and apply insights to keep campaigns relevant and engaging.
Requirements:
- Bachelor's Degree in Marketing, Event, or a related field.
- Passionate about trending marketing campaigns and digital innovation.
- Strong problem-solving skills with the ability to think strategically under pressure.
- Excellent communication and coordination skills, with an ability to manage external and internal stakeholders.
- Proactive, detail-oriented, and capable of working in a dynamic, fast-paced environment.
- Required language(s): Mandarin, English and Malay.
- Open for junior level and senior with proven experience in planning and executing integrated marketing campaigns (O2O).
- Required Skill(s): Microsoft Office, Marketing Skill, Event Management.