Performance Marketing Associate
Job Summary
The Performance Marketing Associate will plan, execute, and optimize ad campaigns across paid social and search channels. The role offers exposure to landing page development, including copywriting, basic UI/UX, and WordPress. We are looking for a proactive individual eager to grow at the intersection of marketing and technology.
Responsibilities
- Plan and execute paid social and search campaigns
- Monitor and optimize campaign performance metrics
- Assist in landing page development and copywriting
Required Skills
- 1-3 years digital ad experience (Meta/TikTok/Google)
- Proficiency in English and Bahasa Malaysia
- Data analysis and reporting (Google Sheets/Analytics)
- Basic AI tool proficiency
- Understanding of UI/UX and WordPress basics
Job Details
Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across paid social and search channels.
- Manage ad delivery and performance monitoring.
- Collaborate on landing page development and optimization.
Requirements:
- 1 to 3 years of hands-on experience in social and digital ad channels (Meta Ads, TikTok Ads, or Google Ads).
- Proficient in both Bahasa Malaysia and English, written and verbal.
- Comfortable working with data and reading campaign metrics.
- Some familiarity with analytics tools such as Google Analytics 4 (GA4).
- Experience with Google Sheets for reporting and Google Slides or Canva for presentations.
- Basic familiarity with AI tools and curiosity about their application in marketing.
- Detail-oriented and organized, capable of multitasking.
Added Value:
- Exposure to additional ad platforms.
- Basic hands-on experience with WordPress or page builders like Elementor.
- Basic copywriting experience for ads or landing pages.
- Awareness of UI/UX principles for conversion optimization.
- Platform certifications (Meta Blueprint, Google Certification, etc.).
- Familiarity with Google Tag Manager and basic on-page SEO.