Performance Marketing Specialist
Job Summary
The Performance Marketing Specialist will plan, execute, and optimize multi-channel paid advertising campaigns across platforms like Google, Meta, and TikTok. The role focuses on driving traffic and conversions by monitoring key performance indicators and managing budgets effectively. Collaboration with creative teams is essential to develop compelling ad copies and visuals to meet performance targets.
Responsibilities
- Develop and manage multi-channel paid ad campaigns
- Monitor and optimize KPIs like CTR, CPC, and ROAS
- Collaborate with creative teams for ad assets
- Manage campaign budgets and ensure spend efficiency
- Perform A/B testing and provide reporting
Required Skills
- 3+ years experience in paid media
- Expertise in Google, Meta, TikTok, and DSPs
- Strong analytical and data interpretation skills
- Conversion optimization experience
- Experience in high-conversion sectors
Job Details
Role Overview:
Plans, executes, and optimises paid advertising campaigns across Google, Meta, TikTok, and programmatic platforms to drive traffic and conversions.
Key Responsibilities:
- Develop and manage multi-channel paid ad campaigns.
- Monitor KPIs (CTR, CPC, CPA, ROAS) and optimise accordingly.
- Work with creative and content teams for compelling ad copies and visuals.
- Manage campaign budgets and ensure optimal ad spend efficiency.
- Conduct A/B testing and performance reporting.
Requirements:
- 3+ years of paid media experience (Google, Meta, TikTok, DSPs).
- Proven track record in user acquisition and conversion optimisation.
- Analytical mindset, strong in campaign data interpretation.
- Experience in entertainment, fintech, or high-conversion environments preferred.