Video Creator
Job Summary
Sashimi Asia is looking for a Video Creator to manage high-volume short-form content production for TikTok, Instagram Reels, and YouTube Shorts. You will be responsible for translating client strategies into engaging, data-driven videos by identifying trends and optimizing creative performance. The role focuses on speed, platform-native formatting, and continuous iteration based on audience engagement data.
Responsibilities
- Manage high-volume short-form production workflows
- Develop recurring series and content formats
- Optimize video creative based on performance data
- Coordinate efficient, multi-output video shoots
- Translate client strategies into actionable scripts
Required Skills
- Proficiency in TikTok, Reels, and YouTube Shorts
- Experience with CapCut, Premiere Pro, and Canva
- Data-driven creative decision making
- Strong understanding of Malaysian youth culture
- Fluent in English and/or Bahasa Malaysia
Job Details
PRIMARY RESPONSIBILITIES:
- Run a consistent, high-volume short-form production system: Ensure content production at scale with clear workflows for ideation, scripting, shooting, editing, and publishing.
- Produce videos that earn attention and hold it: Deliver content with sharp hooks, platform-appropriate pacing, and formats that reflect in-feed consumption habits.
- Develop formats that can be turned into recurring series: Build repeatable content formulas that reduce production time and improve creative consistency.
- Turn performance data into better video creative: Use retention, watch time, and engagement data as creative inputs to iterate and improve future batches.
SECONDARY RESPONSIBILITIES:
- Translate briefs into platform-ready concepts: Convert campaign ideas into concrete hooks and shoot plans quickly.
- Support efficient shoots that maximize content output: Plan multi-output shoots to capture diverse footage and minimize reshoots.
- Collaborate effectively across teams: Work with editors, videographers, and account managers to ensure creative intent is maintained.
- Contribute to a culture of creative learning: Participate in post-campaign reviews and advocate for data-driven testing.
REQUIREMENTS:
- Strong understanding of TikTok, Instagram Reels, and YouTube Shorts.
- Demonstrated ability to develop hooks, scripts, and platform-native content formats.
- Ability to support fast, high-volume video production.
- Strong sense of pacing, retention, and in-feed editing.
- Comfortable interpreting basic content performance data.
- Hands-on experience with CapCut, Premiere Pro, Canva, TikTok Creative Center, Meta Business Suite, or social analytics platforms.
- Experience producing content for Malaysian audiences is an advantage.
- Experience with creator-led content or UGC-style production.
- Strong organisational skills and the ability to manage multiple projects.
- Able to communicate effectively in English and/or Bahasa Malaysia.
- Embraces AI tools for content ideation, scripting, editing, or production efficiency.