Strategic Partnership Manager
Job Summary
The Strategic Partnership Manager will be responsible for identifying and developing partnerships to drive brand growth and revenue across Malaysia and regional markets. The role involves managing corporate relationships, expanding sales channels, and executing co-marketing campaigns to increase market reach. You will lead negotiations, maintain long-term partner relationships, and provide market insights to support business growth strategies.
Responsibilities
- Identify and manage strategic partnerships
- Develop new sales and distribution channels
- Negotiate partnership agreements and terms
- Execute co-marketing and brand collaborations
- Maintain long-term partner relationships
Required Skills
- 3-5 years Business Development experience
- Strong negotiation and communication skills
- Commercial mindset
- Partnership management expertise
- Strategic planning and analysis
Job Details
Strategic Partnership Development
- Identify, develop, and manage strategic partnerships that drive brand growth and revenue.
- Build relationships with corporate clients, distributors, retailers, travel-related businesses, and ecosystem partners.
- Source new collaboration opportunities that increase market reach and customer acquisition.
Channel Expansion
- Develop new sales and distribution channels across Malaysia and regional markets.
- Explore retail, corporate gifting, B2B, travel, lifestyle, and experiential partnership opportunities.
- Expand ELALA's presence through strategic alliances and commercial collaborations.
Business Growth Initiatives
- Negotiate partnership agreements and commercial terms.
- Develop business proposals, presentations, and partnership strategies.
- Lead discussions with key decision-makers and stakeholders.
Brand Collaborations
- Identify opportunities with influencers, travel brands, airlines, tourism partners, shopping malls, and lifestyle communities.
- Execute co-marketing campaigns that enhance brand visibility and customer engagement.
- Manage end-to-end partnership activations.
Relationship Management
- Serve as the primary point of contact for strategic partners.
- Maintain long-term relationships that generate recurring business opportunities.
- Monitor partnership performance and recommend improvements.
Market Intelligence
- Track industry trends, competitor activities, and emerging opportunities.
- Provide insights and recommendations to support business growth strategies.
Requirements
- Bachelor's Degree in Business, Marketing, Sales, Communications, or related disciplines.
- Minimum 3-5 years of experience in Business Development, Strategic Partnerships, Corporate Sales, Channel Development, or Account Management.
- Proven track record in generating partnerships and driving business growth.
- Excellent communication, presentation, and negotiation skills.
- Strong commercial mindset and ability to identify growth opportunities.
- Able to work independently in a fast-moving environment.
- Experience within retail, consumer products, travel, lifestyle, mobility, or technology sectors is a plus.
- Existing network within travel, corporate, retail, or lifestyle industries is a plus.
- Experience launching new business channels or working in startup/high-growth environments is preferred.