Marketing Executive Events Community
Job Summary
The Marketing Executive will plan, coordinate, and execute end-to-end events, workshops, and community activities to drive brand awareness and lead generation. This role involves managing event logistics, vendor relationships, and marketing campaigns across online and offline channels. You will work closely with internal teams to ensure consistent branding and achieve engagement targets within the parenting and family lifestyle space.
Responsibilities
- Plan and execute end-to-end events and workshops
- Manage marketing campaigns for brand and lead generation
- Oversee event logistics and vendor coordination
- Achieve event attendance and engagement KPIs
Required Skills
- 2-3 years of event management experience
- Digital marketing and social media expertise
- Strong project management and coordination skills
- Proficiency in Microsoft Office and Canva
Job Details
### Job Responsibilities
- Plan, coordinate, and execute end-to-end events, workshops and community activities, including pre-event publicity, on-site execution, and post-event evaluation.
- Develop and implement marketing campaigns (online and offline) to drive event participation, brand awareness and qualified lead generation.
- Manage event logistics including venue sourcing, vendor coordination, setup, logistics transportation, manpower planning, and on-ground execution.
- Explore and develop new event concepts, partnerships, sponsorship opportunities, and community collaborations.
- Maintain and grow relationships with vendors, community partners, and stakeholders.
- Work closely with internal teams (digital, design, content, and sales) to ensure consistent branding and integrated campaign execution.
- Manage social media content planning and scheduling related to events, campaigns, and community engagement.
- Handle event invitations, attendee engagement, feedback collection, and community interaction.
- Prepare event documentation, timelines, and post-event reports including performance analysis.
- Monitor industry trends within the parenting, mother & baby, and family space to improve engagement strategies.
- Achieve monthly targets for workshop participation, engagement, and lead generation.
### Requirements
- Diploma or Bachelor’s Degree in Marketing, Communications, Event Management, or a related field.
- Minimum 2–3 years of experience in event management, experiential marketing, or community engagement.
- Strong experience in planning and executing end-to-end events and campaigns (online and offline).
- Good understanding of digital marketing and social media platforms (Facebook, Instagram, TikTok).
- Strong project management skills with the ability to handle multiple events and deadlines.
- Experience in vendor management, venue coordination, and on-site event execution.
- Strong communication and interpersonal skills.
- Proficiency in Microsoft Office and basic marketing tools; familiarity with Canva is an added advantage.