Digital Marketing Executive
Job Summary
We are seeking a passionate Digital Marketing Executive with 1–2 years of experience to join our fast-paced brand activation agency. The successful candidate will collaborate with our marketing team and vendors to plan, execute, and optimize various digital campaigns. Your role will focus on driving ROI and ensuring all marketing activities align with performance goals.
Responsibilities
- Execute SEO/SEM, email, social, and display campaigns
- Monitor performance metrics against ROI and KPIs
- Optimize spend and user conversion funnels
- Collaborate with clients, agencies, and KOLs
Required Skills
- Degree in Marketing or related field
- 1-2 years of digital marketing experience
- Proficiency in Google Analytics and SEMrush
- Strong analytical and data-driven mindset
Job Details
Responsibilities:
- Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Assist in designing, building and maintaining our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Assist in planning, executing, and measuring experiments and conversion tests.
- Collaborate with clients and other vendor partners.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Assist in researching and engaging with KOLs / Content Publishers.
- Assist in monthly-end digital marketing reports.
Requirements:
- Degree in marketing or a related field.
- Proven working experience in digital marketing.
- Experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences.
- Experience in optimizing landing pages and user funnels.
- Knowledge of website analytics tools (e.g., Google Analytics, Social Media Analytics, YouTube Analytics, SEMrush for SEO).
- Working knowledge of ad serving tools.
- Any experience in setting up and optimizing Google Ads and GDN campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.