Senior KOL Specialist
Job Summary
The Senior KOL Specialist manages end-to-end influencer marketing campaigns and affiliate programs to drive brand growth. Responsibilities include identifying influencers, negotiating partnerships, and optimizing performance based on KPIs. The role requires data-driven decision-making and cross-functional collaboration to ensure campaign success.
Responsibilities
- Manage influencer identification and onboarding
- Oversee end-to-end campaign execution
- Lead affiliate program partnerships and KPIs
- Analyze campaign performance and ROI
- Coordinate cross-functional team workflows
Required Skills
- 2-4 years of marketing experience
- Strong negotiation and communication
- Data analysis and reporting proficiency
- Expertise in MS Excel and CRM tools
- Knowledge of social media trends and analytics
Job Details
### Core Responsibilities
- Identify and shortlist KOLs/influencers across platforms (Instagram, XHS red note, TikTok affiliates tools).
- Source, brief, negotiate, and onboard influencers aligning with campaign goals.
- Manage end‑to‑end campaign execution: timeline coordination, content review, ensuring brand consistency.
- Maintain influencer relationship database; monitor deliverables and ongoing collaboration opportunities.
### Affiliate Program Management
- Develop and maintain affiliate partnerships (e‑commerce platforms, affiliates, brand ambassadors).
- Track affiliate performance, optimize program based on KPIs (click‑throughs, conversion rates, revenue).
### Strategy & Trend Insights
- Stay updated on social media trends, KOL best practices, and influencer marketing tools.
- Recommend content ideas and strategies to enhance engagement and ROI.
### Analytics & Reporting
- Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI.
- Present insights to optimise future campaigns.
- Prepare monthly performance dashboards and feedback reports.
### Cross-functional Collaboration
- Work closely with Creative, Content, Sales, and Product teams to align outputs with brand identity.
- Manage budgets, vendor contracts (influencers, affiliate networks, service agencies).
### Campaign Execution & Admin
- Coordinate product seeding, briefings, timelines, and approvals.
- Ensure compliance with advertising standards (e.g., disclosures, #ad, local ad regulations).
### Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 2–4 years’ experience in influencer/KOL marketing, affiliate programs, or digital marketing.
- Strong understanding of major social platforms, creator trends, and influencer analytics tools.
- Excellent negotiation, relationship-building, and communication skills.
- Data-driven mindset with proficiency in analyzing digital campaign metrics.
- Organized, detail-oriented, and adept at managing multiple simultaneous campaigns.
- Proficiency in MS Excel, tracking/CRM platforms, and affiliate software.