Marketing Manager
Job Summary
We are looking for a dynamic Marketing Manager to lead the promotion of IT engineering solutions. The role focuses on driving brand awareness, lead generation, and revenue growth through strategic, data-driven initiatives. The ideal candidate will leverage strong leadership and established industry networks to expand market reach.
Responsibilities
- Develop and execute strategic marketing plans
- Drive digital marketing (SEO/SEM) and lead generation
- Manage budgets, projects, and government grants
- Build industry and government network relationships
Required Skills
- Bachelor's degree
- 5+ years experience (2+ in IT)
- SEO/SEM and Google Analytics expertise
- Leadership and project management
- Government grant and SST regulation knowledge
Job Details
### Job Responsibilities:
**Marketing Strategy & Leadership**
- Develop and implement comprehensive marketing strategies to position the company as an industry leader.
- Conduct thorough market research and study to identify business opportunities and emerging trends.
- Develop and implement data-driven marketing strategies that align with business objectives.
- Adapt swiftly to changing market dynamics and drive strategic decision-making.
**Marketing Execution & Branding**
- Implement integrated marketing campaigns across digital, print, and event marketing channels such as exhibition, roadshows, etc.
- Analyse market insights to refine brand positioning and strengthen competitive advantage.
**Digital Marketing & Lead Generation**
- Drive SEO & SEM to enhance online visibility and inbound lead generation.
- Manage content marketing and email marketing strategies to engage target audiences.
- Oversee website development, UI/UX improvements, and landing page optimization for better conversion.
**Project & Financial Management**
- Oversee marketing-related projects, ensuring timely execution and budget adherence.
- Efficiently manage marketing budgets to maximize ROI on campaigns.
- Collaborate with finance teams to align marketing expenditures with business goals.
- Lead the team in developing compelling business proposals.
- Identify and secure government grants, funding opportunities, and strategic partnership.
- Ensure compliance with Malaysia’s Sales & Services Tax (SST) and other relevant regulations.
**Innovation & Creativity**
- Foster innovation and continuous improvement in marketing initiatives.
- Stay updated on industry trends, of technological advancements and market innovations.
- Leverage mixed media marketing to develop engaging and effective campaigns.
**Networking & Relationship Building**
- Build and maintain strong relationships with key stakeholders, investors, government agencies, and technology partners.
- Represent the company at industry events, trade shows, and government initiatives.
- Leverage networks to drive business growth and enhance brand visibility.
### Requirements:
- Bachelor's degree in a relevant field such as Marketing, Mass Communication, Business Administration, Engineering, Information Technology, or a related discipline.
- Minimum 5 years of experience with at least 2 years in the IT industry.
- Possessed great leadership quality and able to lead the team effectively.
- Excellent communication and interpersonal abilities.
- Hands-on experience with SEO, SEM, Google Analytics, and digital advertising strategies.
- Strategic thinker with the ability to develop and execute innovative marketing strategies.
- Strong project management skills, including proposal development, cost control, and campaign execution.
- Strong knowledge of market trends, industry regulations, and experience with government grants, funding applications, and SST regulations.
- Established industry connections with government agencies, technology vendors, and business networks are an advantage.