Marketing Associate
Job Summary
The Marketing Associate will plan and execute digital marketing campaigns across social media and email platforms to drive brand awareness and lead generation. This role involves content creation, performance monitoring using analytics tools, and coordinating marketing materials. The successful candidate will support various SEO, SEM, and general marketing initiatives to ensure consistent brand messaging.
Responsibilities
- Manage social media and email marketing campaigns
- Coordinate content creation and vendor production
- Support SEO, SEM, and digital initiatives
- Monitor campaign performance via Google Analytics
Required Skills
- Digital marketing (SEO, SEM, Social Media)
- Content creation and copywriting
- Canva, Google Analytics, Meta Business Suite
- Organizational and teamwork skills
Job Details
Responsibilities:
- Plan, create, and manage content for social media, website, and marketing campaigns.
- Prepare and execute email marketing campaigns, including product updates and promotions.
- Manage and grow the company’s social media presence across relevant platforms.
- Coordinate with external vendors for video production and marketing materials.
- Support digital marketing initiatives including SEO and SEM (e.g., Google Ads).
- Monitor and analyse campaign performance using tools such as Google Analytics.
- Assist in developing marketing strategies to increase brand awareness and lead generation.
- Ensure brand consistency across all marketing channels.
Requirements:
- Diploma or Degree in Marketing, Business, Communications, or related field.
- At least 1-3 years of relevant working experience (Fresh graduates are encouraged to apply).
- Basic knowledge of digital marketing (social media, SEO, SEM).
- Good writing and content creation skills.
- Familiarity with tools like Canva, Google Analytics, or Meta Business Suite is an advantage.
- Creative, detail-oriented, and well-organised.
- Able to work independently and as part of a team.