Sales Executive

Key Roles and Responsibilities: New Business Development: Actively identify and approach new industrial customers; generate new leads through cold calling, customer visits, referrals, exhibitions, online enquiries, territory mapping and social media campaign; develop business opportunities within factories, warehouses, logistics companies, distributors, retailers and other relevant industries; convert prospects into active buying customers. Territory and Market Coverage: Systematically cover the assigned sales territory, postcode and industry segments; build and maintain a complete customer database for the assigned territory; identify underserved areas, new industrial developments and high-potential customer segments; ensure regular customer visitation and market presence. Sales Opportunity Creation: Understand customers’ operational requirements and recommend suitable products or solutions; generate enquiries, quotations, demonstrations, site visits and project discussions; maintain sufficient qualified opportunities to support future sales targets; build a minimum sales pipeline of three to four times the monthly sales target. Sales Target Achievement: Achieve the assigned monthly, quarterly and annual sales targets; achieve the required gross profit percentage and gross profit value; focus on profitable sales; develop recovery plans when performance falls below target. Customer Development: Develop new customers into regular and long-term accounts; strengthen relationships with purchasing, operations, maintenance, warehouse and management personnel; identify cross-selling opportunities; conduct regular follow-up on quotations, projects and repeat orders. Product and Solution Selling: Maintain sufficient knowledge of PMKTG’s products, applications and commercial advantages; recommend appropriate products based on customer requirements, budget and application; work with Product Support, Warehouse Equipment, Racking, After-Sales and Management teams when technical assistance is required; avoid unauthorized technical, pricing or delivery commitments. Quotation and Conversion Management: Prepare accurate and timely quotations; follow up all quotations according to the required sales process; record quotation status, customer feedback, competitor information and next action; improve quotation-to-order conversion rate through disciplined follow-up. Pricing and Gross Profit Control: Follow the approved company price list, discount authority and approval process; protect the company’s minimum gross profit requirement; obtain management approval for special pricing, project discounts or non-standard commercial terms; avoid unnecessary price discounting without clear commercial justification. Collection and Credit Control: Support Finance in following up outstanding customer payments; ensure customer credit terms are understood before confirming an order; avoid accepting orders from customers with unresolved overdue accounts without approval; ensure all required deposits, payment documents and agreements are completed. CRM and Sales Reporting: Record all leads, customer visits, quotations, opportunities and follow-up actions in the company CRM; maintain accurate customer information including postcode, industry, contact person and territory; submit CRM weekly sales activity, opportunity pipeline and forecast reports; provide an accurate monthly sales forecast to the Sales HOD. Internal Coordination: Coordinate with Sales Administration, Warehouse, Logistics, Finance, After-Sales and Product teams; ensure orders are properly handed over after confirmation; communicate customer requirements, delivery expectations and special conditions clearly; escalate operational or customer issues early. Professional Conduct: Represent the company professionally during customer visits and communications; protect confidential pricing, costing, drawings and customer information; follow company policies, approval limits and ethical sales practices; take ownership of customer issues until proper handover or resolution. Marketing Collaboration and Social Media Lead Generation: Work closely with the Marketing Department to create social media content that generates sales enquiries; contribute a minimum of two sales-related content pieces per month; provide customer pain points, product applications, project references, market trends and FAQs as content ideas; participate in product videos, demonstrations, customer case studies, site visits and educational content when required; respond promptly to sales leads generated through social media and digital marketing campaigns; record all digital leads, follow-up actions and opportunity status in the CRM; provide Marketing with feedback on lead quality and content effectiveness; support promotion of the full product range through cross-selling. Qualifications and Candidate Profile: - Diploma or Degree in Business, Marketing, Engineering or a related field. - Relevant sales experience in industrial products, material handling equipment, warehouse equipment, racking, machinery or B2B solutions is preferred; fresh graduates with strong sales interest may also be considered. - Strong interest in business development, prospecting and new customer acquisition; strong hunter mentality; proactive in approaching new customers. - Able to communicate and negotiate confidently with customers; disciplined in follow-up and reporting; commercially aware and able to protect gross profit. - Self-motivated, disciplined and comfortable working with sales targets; able to manage customer visits, quotations, follow-ups and CRM reporting independently; able to work independently while collaborating with internal departments. - Comfortable participating in product videos, demonstrations and social media content. - Possess a valid driving licence and own transport.