Marketing Executive
Job Summary
Pangu Sdn Bhd is seeking a Marketing Executive or Senior Executive to manage the BMAI, COROS, and PANGU earphone brands in the Malaysia and Singapore markets. The role involves planning and executing integrated marketing campaigns, coordinating product launches, roadshows, and events. Additionally, the position requires managing digital content, working with KOLs, and tracking marketing performance.
Responsibilities
- Plan and execute integrated marketing communication campaigns and events
- Coordinate digital content planning and collaborate with KOLs
- Manage campaign budgets, logistics, and track marketing performance
Required Skills
- 1–3 years of relevant experience or fresh graduates
- Good communication and relationship management skills
- Knowledge of social media marketing and digital content planning
- Proficient in Microsoft Office and basic design tools
Job Details
Brand: BMAI / COROS & PANGU earphone In charge for Malaysia & Singapore market Key Responsibilities: Plan and execute integrated marketing communication (IMC) campaigns aligned with brand and business objectives, coordinate new product launches, race expos, roadshows, and brand activations. Develop campaign plans covering key messages, channels, timelines, deliverables, and KPIs. Manage campaign budgets, monitor spending, and evaluate campaign ROI. Monitor campaign progress and ensure all deliverables meet brand standards. Coordinate content planning and execution across all digital platforms. Prepare creative briefs for designers, photographers, and videographers. Work with KOLs, athletes, and content creators to develop engaging marketing campaigns. Ensure all content aligns with brand identity and communication guidelines. Coordinate the production of marketing materials, including POSM, event branding, and promotional materials. Liaise with suppliers, agencies, event organizers, and business partners to ensure smooth campaign and event execution. Coordinate logistics and on-site support for events, expos, community activities, and retail activations. Track marketing expenses, campaign performance, and prepare basic marketing reports. Assist with marketing administrative tasks, including quotations, purchase orders, and invoice submissions. Requirements Fresh graduates are welcome to apply. 1–3 years of relevant working experience. Good communication and relationship management skills. Knowledge of social media marketing, digital content planning, and current content trends, with a creative mindset to develop engaging marketing campaigns. Strong organizational and project coordination skills, with the ability to manage multiple tasks and meet deadlines. Proactive, responsible, and able to independently follow up on tasks and projects. Proficient in Microsoft Office (Excel, PowerPoint, Word); experience with Canva or basic design tools is an advantage. Passion for sports, running, FMCG, beauty,and an active lifestyle is an advantage.