Marketing Manager
Job Summary
We are seeking a Marketing Manager who is fluent in Chinese to develop and execute comprehensive marketing strategies, manage brand positioning, and oversee digital campaigns across multiple platforms. The ideal candidate will lead the marketing team, analyze performance metrics, and collaborate with sales to drive business growth. At least 5 years of relevant managerial experience in marketing is required.
Responsibilities
- Develop and execute marketing strategies and campaign calendars
- Manage digital advertising across Meta, TikTok, Google, and Xiaohongshu
- Lead and supervise the marketing team to achieve growth targets
Required Skills
- 5+ years of relevant marketing experience in a managerial role
- Proficient in English and Mandarin (Chinese Speaking)
- Strong experience in digital marketing and campaign management
Job Details
Job Responsibilities
- Develop and execute the company’s overall marketing strategy and campaign calendar.
- Manage brand positioning, brand identity, and marketing direction.
- Conduct market research, competitor analysis, and customer-behaviour studies.
- Plan and manage digital advertising campaigns across Meta, TikTok, Google, Xiaohongshu, and other relevant platforms.
- Develop content strategies for social media, promotional campaigns, product launches, and branding activities.
- Coordinate content creation, photography, videography, graphic design, and external agencies.
- Monitor campaign performance, leads, conversion rates, customer acquisition costs, and marketing ROI.
- Work closely with the sales and operations teams to achieve revenue and business-growth targets.
- Manage the marketing budget and ensure effective allocation of resources.
- Lead and supervise the marketing team while ensuring projects are completed according to the agreed timeline.
Requirements
- Diploma or bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 5 years of relevant marketing experience, preferably in a managerial role.
- Strong experience in digital marketing, branding, social media, and campaign management.
- Familiarity with Meta Ads, TikTok, Xiaohongshu, Google Ads, and content marketing.
- Creative, commercially driven, and able to analyse marketing performance data.
- Strong project-management, leadership, and communication skills.
- Proficient in English and Mandarin; Bahasa Malaysia is an advantage.
- Able to work independently in a fast-paced environment.