Content Strategist Intern
Job Summary
This role owns the creative thinking and execution behind the company's organic social content, including developing strategies, writing scripts, and producing short-form videos. The intern will translate complex tax and e-invoicing topics into engaging stories across platforms like TikTok, LinkedIn, Instagram, and YouTube Shorts. Responsibilities also involve designing visuals, aligning content with business goals, and analyzing performance to improve future output.
Responsibilities
- Develop content strategies across TOFU, MOFU, and BOFU
- Write scripts and produce short-form videos for social media
- Translate complex tax and e-invoicing concepts into engaging stories
- Analyze content performance and optimize based on audience behavior
Required Skills
- Exceptional storytelling and copywriting skills
- Experience shooting and editing short-form videos
- Understanding of B2B consumer psychology and social media mechanics
- Ability to simplify complicated technical topics
Job Details
Responsibilities:
- Developing content strategies across TOFU, MOFU and BOFU.
- Brainstorming scroll-stopping content ideas rooted in psychology and real business pain points.
- Writing scripts for short-form videos, skits and educational content.
- Turning complex tax compliance and e-Invoicing concepts into simple, engaging stories.
- Producing and editing videos for TikTok, LinkedIn, Instagram and YouTube Shorts.
- Designing supporting visuals when required.
- Working closely with the business team to align content with business goals.
- Constantly analysing performance and improving future content based on audience behaviour.
Must Have / Qualifications:
- Exceptional storytelling ability.
- Strong understanding of B2B consumer psychology and why people engage with content.
- Excellent copywriting and scriptwriting skills.
- Strong understanding of social media platforms and content mechanics.
- Experience shooting and editing short-form videos.
- Ability to simplify complicated topics into engaging stories.
- Curious mindset with strong commercial awareness.
- Comfortable appearing on camera is a bonus, but not required.
Nice to Have:
- Experience in B2B SaaS or technology marketing.
- Understanding of Malaysian business culture.
- Familiarity with accounting, finance or tax industries.
- Experience building organic social media brands.
Portfolio:
- Short-form videos you've created.
- Scripts you've written.
- Campaigns you're proud of.
- Content that generated meaningful engagement and explanations of why it worked.