Senior Marketing Executive

Responsibilities: - Lead and execute high-impact marketing campaigns, from seasonal promos to new product launches - Turn ideas into reality at outlet level—working closely with Operations to ensure campaigns are practical, smooth, and effective - Drive in-store experience through compelling POSM, menu visuals, and promotional displays - Manage partnerships with delivery platforms like GrabFood and Foodpanda to boost visibility and sales - Collaborate with brands, malls, and partners on joint campaigns, roadshows, and activations - Track what matters—campaign performance, sales uplift, and customer response—and continuously optimise - Gather real outlet insights and translate them into smarter, better campaigns - Ensure a consistent and strong brand presence across in-store, digital, and delivery channels - Support content direction for social media in line with promotions and brand voice - Mentor junior team members while strengthening overall marketing execution Requirements: - Bachelor’s Degree in Marketing, Business, Communications, or related field - Minimum 3–5 years experience, preferably in F&B, retail, or multi-outlet business - Strong understanding of promotion mechanics, outlet operations, and customer behaviour - Experience handling delivery platforms (GrabFood, Foodpanda, ShopeeFood) is an advantage - Good coordination skills with ability to work closely with operations and frontline teams - Strong execution skills with attention to detail and timelines - Analytical mindset to track campaign performance and suggest improvements - Able to multitask and work in a fast-paced, promo-driven environment - Proactive, hands-on, and results-oriented team player - Familiarity with AI tools or analytics software is an advantage - Proficient in Mandarin to effectively communicate with Mandarin-speaking clients and stakeholders