Digital Marketing Intern
Job Summary
GETDO Business & Marketing is seeking a proactive Digital Marketing Intern proficient in Mandarin to manage Meta and XiaoHongShu campaigns. You will collaborate with creative and advertising teams to handle content planning, audience research, and performance tracking. This role provides hands-on agency experience, focusing on both strategy and execution for real client projects.
Responsibilities
- Plan and execute content for Meta and XiaoHongShu
- Monitor and report on campaign performance metrics
- Conduct market, competitor, and audience research
- Coordinate with KOC/KOLs and internal creative teams
- Maintain project documents and content calendars
Required Skills
- Mandarin proficiency (Writing & Speaking)
- Digital marketing & Social media management
- Content creation & Copywriting
- Data analysis & Campaign research
- Canva & Office Suite proficiency
Job Details
### Position Overview
- Assist in planning content and campaigns for Facebook, Instagram, and XiaoHongShu.
- Support the preparation of Meta Ads campaign materials and monitor performance metrics (reach, engagement, clicks, CPC, etc.).
- Conduct research on audiences, competitors, market trends, and campaign ideas.
- Research trending topics, keywords, and content styles on XiaoHongShu.
- Assist in planning XiaoHongShu content calendars, KOC/KOL coordination, and brand account activities.
- Brainstorm campaign ideas and create content briefs, scripts, and marketing messages.
- Collaborate with designers and content creators to ensure alignment with client objectives.
- Conduct industry research and support the preparation of client presentations and reports.
- Maintain task trackers, content calendars, and project records.
### Requirements
- Currently pursuing a Diploma or Degree in Marketing, Business, Mass Communication, Advertising, Digital Media, E-Commerce, or related fields.
- Strong interest in digital marketing, social media, and content creation.
- Proficient in Facebook, Instagram, TikTok, and XiaoHongShu.
- Fluent in Mandarin (writing and speaking) is mandatory for XiaoHongShu content management.
- Basic communication skills in English and Bahasa Malaysia.
- Familiar with Canva, Google Workspace, and Microsoft Office.
- Ability to work independently and as part of a team, with strong organizational and detail-oriented skills.
- Internship duration of at least 3 months is preferred.