Content & Growth Marketeer

Responsibilities Content and Distribution: - Create content ideas that grab attention quickly. - Turn Sigmaschool’s stories, students, outcomes, opinions, and beliefs into memorable content. - Write hooks, scripts, captions, emails, landing-page copy, and campaign angles. - Build repeatable content formats that can scale. - Repurpose one strong idea into multiple pieces of content across different platforms. - Work with founders, team members, students, and creators to extract strong stories. - Study creators, competitors, trends, and internet culture. - Adapt trends without making the brand feel forced or cringe. - Grow organic reach, engagement, followers, leads, and brand recall. - Make Sigmaschool impossible to ignore in the education, technology, and career space. Growth Marketing: - Plan and execute marketing campaigns around launches, events, masterclasses, student stories, and new offers. - Develop lead magnets and other ways to turn attention into qualified leads. - Improve the journey from content to landing page, application, and enrolment. - Work with the admissions team to understand lead quality, objections, and conversion. - Support email marketing, community campaigns, partnerships, referrals, and other growth channels. - Analyse what is generating attention, leads, applications, and revenue. - Run experiments, document what works, and build repeatable growth systems. - Help maintain a clear marketing calendar and campaign cadence. - Coordinate freelancers, editors, creators, agencies, or future marketing hires when needed. Requirements - Strong writing skills and the ability to create sharp hooks, scripts, captions, emails, and campaign ideas. - A strong understanding of organic content, audience psychology, storytelling, and distribution. - The ability to connect content and marketing activities to leads, applications, and revenue. - Experience creating or managing content for social media, brands, founders, or businesses. - A basic understanding of marketing funnels, landing pages, email marketing, lead generation, and conversion. - The ability to analyse performance data and explain why a campaign or piece of content worked or failed. - Strong initiative and the ability to work independently. - Good project management skills. - The confidence to interview founders, students, customers, and team members. - The willingness to experiment, move quickly, and learn from ideas that do not work. - Strong spoken and written English. - A genuine interest in education, technology, careers, startups, or the creator economy.