Marketing Executive

PURPOSE OF THIS JOB: To drive business growth by executing marketing strategies, creating high-impact content, and generating quality leads that convert into revenue. TOP 3 RESULTS: - Consistently generating qualified leads that contribute to sales targets - Executing marketing campaigns that achieve strong engagement and conversion rates - Continuously optimising marketing performance through data analysis and insights 5 KEY RESPONSIBILITIES: - Plan and execute marketing campaigns across digital platforms (Meta, TikTok, Google, etc.) - Create and manage engaging content for social media, ads, and funnels - Monitor campaign performance and optimise based on data insights - Collaborate with sales and internal teams to align marketing with business goals - Research market trends, audience behaviour, and competitors to improve strategy WHO THIS ROLE IS FOR: This role is ideal for individuals who: - Enjoy creating content that influences and engages people - Are both creative and analytical in your thinking - Are eager to learn, test, and improve continuously - Want to be part of a fast-paced, performance-driven environment - Have a strong interest in business, personal growth, or transformation-based education SKILLS, TRAITS, AND COMPETENCIES: - Willing to learn - Growth Mindset - CRM proficiency - Creative thinking with execution capability - Active listening - Resilient & adaptability - Understanding of digital marketing platforms (Meta Ads, TikTok, Google, etc.) - Self-motivated & driven - Strong content creation and storytelling ability - Coachability