Sales & Marketing Designer
Job Summary
This role involves creating high-impact visual materials to support sales enablement and marketing campaigns. You will design compelling sales decks, branding assets, and digital content optimized for conversion. The position requires a balance of aesthetic design skills and a strategic understanding of marketing and customer psychology.
Responsibilities
- Design sales kits, decks, and proposals
- Create marketing and brand identity assets
- Develop digital and social media creatives
- Align designs with sales strategies
- Support multimedia and motion graphics
Required Skills
- Proficiency in Adobe Suite, Canva, Figma
- Experience in sales and marketing design
- Strong layout and typography skills
- Understanding of sales funnels and conversion
- Project management and collaboration
Job Details
Sales Enablement & Presentation Design
- Design professional Sales Kits, Sales Decks, Proposal Presentations, and Client Pitch Materials.
- Transform complex information, product features, and business solutions into visually engaging and easy-to-understand presentations.
- Create compelling company profiles, service presentations, investment decks, and business proposals.
- Support sales teams by developing high-impact visual materials that enhance credibility and conversion.
Marketing & Brand Design
- Create engaging visual content for branding, product launches, marketing campaigns, and promotional activities.
- Design marketing materials including brochures, flyers, banners, posters, catalogues, and promotional collateral.
- Ensure brand consistency across all touchpoints, including typography, colours, layouts, imagery, and visual identity standards.
- Collaborate with the marketing team to develop creative concepts that align with campaign objectives.
Digital & Social Media Design
- Design visuals for Facebook, Instagram, TikTok, Xiaohongshu, LinkedIn, and other digital platforms.
- Create advertising creatives, social media posts, landing page visuals, email marketing assets, and WhatsApp marketing materials.
- Support paid advertising campaigns with performance-driven creative assets.
- Develop visual content optimized for customer engagement and conversion.
Creative Strategy & Customer Communication
- Work closely with Marketing and Sales teams to understand customer personas, target audiences, and campaign goals.
- Apply customer psychology, marketing principles, and sales strategies when creating design materials.
- Assist in improving sales messaging, content hierarchy, and visual storytelling.
- Contribute creative ideas to improve campaign effectiveness and customer engagement.
Multimedia & Creative Innovation
- Stay updated with current design trends, digital marketing trends, and AI-powered creative tools.
- Support basic video editing, motion graphics, or animated presentation content where required.
Requirements
Education & Experience
- Diploma or Degree in Graphic Design, Multimedia Design, Visual Communication, Marketing, Advertising, or related fields.
- Minimum 1–3 years of experience in graphic design, marketing design, presentation design, or sales support design.
- Experience designing Sales Kits, Sales Decks, Proposal Presentations, Company Profiles, or Pitch Decks is highly preferred.
Design & Technical Skills
- Proficient in: Adobe Illustrator, Adobe Photoshop, Canva, Figma, Adobe InDesign (advantageous).
- Strong understanding of: Layout Design, Information Hierarchy, Typography, Visual Storytelling, Branding Principles.
Marketing & Commercial Understanding
- Good understanding of: Marketing Communications, Advertising Creative Design, Customer Psychology, Brand Positioning, Sales Funnels, Conversion-Focused Design.
- Ability to design with both aesthetics and business objectives in mind.
Soft Skills
- Strong creativity with attention to detail.
- Excellent communication and collaboration skills.
- Ability to organize large amounts of content into clear visual presentations.
- Strong project management and time management skills.
- Able to manage multiple projects and meet tight deadlines.