Product & Market Manager
Job Summary
The Manager for Product & Market is responsible for managing product lifecycles, vehicle positioning, and pricing strategies based on market analysis. This role involves coordinating product launches, analyzing competitor data, and ensuring alignment between customer insights and business objectives. The position also requires mentoring junior staff and fostering cross-functional collaboration to drive continuous product improvement.
Responsibilities
- Manage product lifecycles and positioning
- Conduct market and competitor analysis
- Coordinate new vehicle launches
- Oversee market research activities
- Mentor junior staff members
Required Skills
- 5+ years automotive experience
- Product planning expertise
- Strong analytical and logical skills
- Excellent MS Office proficiency
- Project management and coordination
Job Details
Responsibilities:
- Propose equipment level, price, volume, and positioning for MMM vehicles based on market analysis and prepare proposals for Management approval.
- Manage product lifecycle specification and accessory planning, using Plan-Do-Check-Act (PDCA) method to ensure continuous product improvement and market relevance.
- Propose and monitor project timelines, task lists, and flag potential risks for new launch of lifecycle models, special editions, and new variants including launch schedules and checklist.
- Analyze market feedback and competitor analysis including automotive industry policies, market trends, competitor information, and international automotive news and propose opportunities/improvement to strengthen market positioning.
- Coordinate market research activities e.g. surveys, car clinics, test drives and analyze the results.
- Strong coordination and communication with internal/external stakeholders on product planning and pricing based on long range planning, guidelines, market, and consumer needs.
- Mentor junior staff and foster team collaboration.
- Carry out any other related job functions as required by supervisor or MMM management.
Requirements:
- Bachelor’s degree with qualifications preference in Business, Marketing, Engineering or related disciplines.
- Minimum 5 years’ working experience in automotive industry.
- Highly organized and ability to deliver priorities within timelines with high accuracy and attention to details, capable of managing ad hoc tasks and meeting tight deadlines efficiently.
- Strong communication and coordination, proactiveness, planning and execution ability.
- Good general business acumen; analytical, logical, systematic and innovative.
- Excellent PC skills especially Ms Excel, Ms Word, Ms PowerPoint, Ms Teams, etc.
- Preferably with experience in Product Planning, candidates with backgrounds in Sales Planning, Sales Operations, or Market Intelligence within the automotive industry are also welcome.
- Able to adjust schedules to meet occasional business needs (e.g. events, surveys, etc.).