Assistant Marketing Manager

Key Responsibilities: - Assist in planning, developing, and executing comprehensive marketing strategies to enhance brand awareness and drive sales growth. - Lead and oversee digital, social media, and offline marketing campaigns — from concept to execution and performance review. - Analyse market trends, competitor activities, and consumer insights to identify growth opportunities and refine marketing direction. - Work closely with the sales team to align marketing plans with business objectives and support B2B and B2C initiatives. - Supervise and guide the marketing team on content creation, social media management, and campaign coordination to ensure consistent branding. - Plan and execute marketing events, roadshows, and partnerships to strengthen brand presence. - Manage marketing budgets, evaluate ROI, and prepare reports and presentations for management review. - Collaborate with external agencies, designers, and media partners to ensure quality and timeliness of deliverables. Requirements: - Bachelor’s Degree in Marketing, Mass Communication, Business, or a related field. - Minimum 3–5 years of experience in marketing or brand management, preferably in the consumer goods or retail industry. - Strong strategic thinking and creative problem-solving skills. - Experience managing multi-channel campaigns (social media, e-commerce, offline marketing, etc.). - Excellent leadership, communication, and coordination abilities. - Proficient in digital marketing tools and analytics platforms (Meta Ads, TikTok Ads, Google Analytics, etc.). - A team player who thrives in a fast-paced, dynamic environment.