Social Media Marketing Executive
Job Summary
We are looking for a Social Media Marketing Executive to plan and execute digital marketing initiatives for upcoming events and brand campaigns. This role will focus on managing social media platforms, creating engaging content, and driving audience engagement across various channels. You will work closely with the internal team to ensure marketing efforts are aligned with event timelines and brand direction.
Responsibilities
- Manage social media platforms
- Create engaging content
- Execute social media campaigns
- Monitor performance metrics
Required Skills
- 2-4 years social media experience
- Content creation (Canva/CapCut/Adobe)
- Campaign performance tracking
- Copywriting and communication
Job Details
Key Responsibilities
Social Media Management
- Manage day-to-day operations of social media platforms including Facebook, Instagram, TikTok, and LinkedIn.
- Plan and maintain content calendars to ensure consistent posting and campaign alignment.
- Engage with online audiences by responding to comments, messages, and inquiries.
Content Creation
- Create engaging content including captions, visuals, short videos, reels, and stories tailored to each platform.
- Ensure content aligns with event themes, brand positioning, and target audience preferences.
Campaign Execution & Performance
- Develop and execute social media campaigns to promote events and brand initiatives.
- Monitor performance metrics such as engagement, reach, and conversions, and prepare reports.
- Coordinate and manage paid advertising campaigns across platforms such as Facebook, Instagram, and Google.
Collaboration & Trends
- Work closely with internal teams to align marketing strategies with overall campaign objectives.
- Stay updated on social media trends, tools, and best practices to continuously improve performance.
Requirements
- Diploma or Degree in Marketing, Communications, or a related field
- 2–4 years of experience in social media marketing, preferably within events, entertainment, or creative industries
- Strong understanding of social media platforms, analytics, and campaign performance tracking
- Proficient in content creation tools such as Canva, CapCut, or Adobe Creative Suite
- Good copywriting and communication skills in English (additional languages are an advantage)
- Passionate about content creation, events, and digital engagement